Atmel Wins Innovation Awards for CAP and MAX-Link

Hong Kong (ots/PRNewswire) -

- AT86RF535B MAX-Link - Leading Communication IC

- AT91CAP9S - Leading Digital IC/Programmable Device

Atmel(R) Corporation (Nasdaq: ATML), a global leader in the
development and fabrication of advanced semiconductor solutions, has
received two leading product accolades in the prestigious EDN
(Electronic Design News) China Innovation Awards 2007.

Atmel's AT86RF535B MAX-Link(TM) series of transceivers for WiMAX
applications won a leading product award in the Communication IC
category, while the company's AT91CAP9S customizable microcontroller
was successful in the Digital IC/Programmable Device category.
Products were assessed and selected by a panel of EDN China judges,
consisting of industry experts and specialists from China's leading
OEM companies, academic institutes, universities and EDN China's
editorial board. Readers and registered users of EDN China were
invited to vote for the winners in nine categories.

Commenting on winning the awards, TC Wu, Atmel's Vice President of
Sales for Asia, said, "We are delighted to receive this prestigious
industry recognition for MAX-Link and CAP(TM). It is particularly
pleasing that our products have been selected by China's electronic
design community. It is not only a reflection of the quality of both
products but it also validates Atmel's business strategy in China. We
have established a regional network of third-party design houses to
provide design services and local-language support to our growing
customer base."

Mr. Wu added, "We always strive to provide our clients with
integrated solutions to help simplify their designs. By connecting
MAX-Link and CAP via their common SPI interface, design engineers can
quickly create a microcontroller-based system-on-chip with a WiMAX
interface. We anticipate strong growth of WiMAX technology, and the
success of these two award-winning products suggests that we are well
positioned to address the ongoing requirements of this exciting
sector. We are proud that these two EDN China Innovation Awards
endorse Atmel's leadership in the development and fabrication of
advanced semiconductor solutions and highlight the world class
capabilities of our engineers."

About the Award-Winning CAP

Atmel's CAP(TM) is an ARM(R) microcontroller-based SoC with fast
local memory, and a Metal Programmable (MP) Block that allows the
designer to add custom logic. CAP enables application-specific
products to be developed quicker and more economically than if using
standard-cell ASICs. CAP also offers superior performance, smaller
form factor and lower power consumption. CAP is fully supported with
an emulation board, software development tools, operating systems,
code modules and a worldwide network of expert design centers to
facilitate application software development. The CAP MP Block can be
personalized with IP developed by the customer, by third-party design
centers or from Atmel's extensive libraries.

Atmel recently launched the AT91CAP9A-STK Starter Kit for CAP, an
ideal vehicle for low-cost, no-risk evaluation of the customization
capabilities of the CAP MCU.

About the Award-Winning MAX-Link

Atmel's MAX-Link series of transceivers are designed specifically
for WiMAX applications. This frequency-agile, single-chip transceiver
operates at 3.5 GHz with multiple bandwidth. Internal configuration
and control registers can be programmed to integrate with new and
existing baseband devices from different vendors.

Amongst the MAX-Link's features are its low-noise amplifier, power
amplifier driver, receive/transmit mixer, receive/transmit filters,
voltage-controlled oscillator, synthesizer, receive gain control, and
transmit power control all completely digitally controlled. The fully
differential design of the transceiver can be configured for either
low-IF or zero-IF applications and requires no external filters. The
RF reference design incorporates power efficiency circuitry.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2007 Atmel Corporation. All Rights Reserved. Atmel(R), logo
and combinations thereof are registered trademarks, and MAX-Link(TM),
CAP(TM) and others are trademarks of Atmel Corporation or its
subsidiaries. ARM(R) is a registered trademark of ARM Ltd. Other
terms and product names may be trademarks of others.

Information:

Atmel's AT91CAP product information may be retrieved at
http://www.atmel.com/products/AT91CAP/

Atmel's AT86RF535B product information may be retrieved at
http://www.atmel.com/products/wimax/

Atmel Press Contacts:
CAP
Peter Bishop, Communications Manager, Atmel Rousset, Europe
Phone: +33-(0)4-42-53-61-50, Email: peter.bishop@atmel.com
WiMAX
Vicki McCann, Director Marketing Communications, USA
Phone: +1-719-540 1724, Email: vmccann@cso.atmel.com
Corporate Communications
Helen Perlegos, Public Relations, US and Asia
Phone: +1-408-487-2963, Email: hperlegos@atmel.com
Asia Press Contacts:
Claire Walker / Karrie Lee, Techworks Asia Ltd.
Phone: +852-2525-3980 / 2524-4956
Email: claire@techworksasia.com / karrie@techworksasia.com

Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

$story.getcontactHeadline()
Atmel Press Contacts, CAP, Peter Bishop, Communications Manager of
Atmel Rousset, Europe, +33-(0)4-42-53-61-50, peter.bishop@atmel.com,
or WiMAX, Vicki McCann, Director Marketing Communications, USA,
+1-719-540-1724, vmccann@cso.atmel.com, or Corporate Communications,
Helen Perlegos, Public Relations, US and Asia, +1-408-487-2963,
hperlegos@atmel.com, all of Atmel Corporation; or Asia Press
Contacts, Claire Walker, +852-2525-3980, claire@techworksasia.com, or
Karrie Lee, +852-2524-4956, karrie@techworksasia.com, both of
Techworks Asia Ltd., for Atmel Corporation