Gruner + Jahr Chooses Brightcove for Online Video Initiatives

London (ots/PRNewswire) -

- Announcement Marks First Major Media Customer for Brightcove in
Germany

Brightcove, the leading Internet TV platform, today announced its
first major media customer in Germany, Gruner + Jahr AG & Co KG,
Europe's largest magazine publisher. The deal provides G+J's media
businesses with the ability to use the Brightcove Internet TV
platform to publish and distribute advertising-supported video
through their popular websites.

Delivered as an online service, the Brightcove Internet TV
platform is used by major media companies, consumer marketers, and
other organizations to publish high-quality video on their websites,
distribute video across the Internet and generate revenue through
video advertising.

With Brightcove, G+J's brands will expand the news and
entertainment video content available throughout their websites and
open the door to new revenue opportunities with broadband video
advertising.

"Brightcove provides the publishing flexibility we need coupled
with powerful advertising capabilities for growing G+J's online video
revenues," said Oliver Radtke, managing director of operations, G+J
Germany.

"Working with G+J, Europe's largest magazine publisher, as our
first customer in Germany is a significant milestone for us as we
begin our expansion in continental Europe," said Jeremy Allaire,
chairman and chief executive officer of Brightcove. "G+J is a leader
in developing multiplatform media brands that embrace the Web as well
as print, and we're very excited they have chosen Brightcove to
extend their online properties with video and drive the growth of
Internet TV in Germany."

Already the market-leader in the United States and United Kingdom,
the deal with G+J extends Brightcove's customer base into mainland
Europe adding to the company's portfolio of leading European magazine
and newspaper businesses, which includes Emap, Guardian News & Media,
IPC Media, Telegraph Media Group, and Hachette Filipacchi UK.

About Brightcove

Brightcove is an Internet TV platform that empowers video
producers and programmers to build broadband businesses while giving
viewers more choices and control over their use of video and
television. Founded by Internet pioneer Jeremy Allaire in 2004 and
based in Cambridge, Massachusetts, Brightcove is the market-leading
Internet video partner for international news and entertainment
businesses, including A&E Television Networks, CBS Corporation,
Discovery Communications Inc., Dow Jones & Company, Inc., Fox
Entertainment Group, MTV Networks, National Geographic, The New York
Times Company, Showtime Networks, Sony BMG Music Entertainment, Time,
Inc., Warner Music Group, and Washingtonpost.Newsweek Interactive.

In July 2007, Brightcove opened its first international office in
London, UK with a fast-growing customer based that includes British
Sky Broadcasting, Channel 4, Emap, Guardian News & Media, Hachette
Filipacchi UK, IPC Media, Sony BMG UK, Telegraph Media Group, and
UKTV.

For more information, visit http://www.brightcove.com

ots Originaltext: Brightcove
Im Internet recherchierbar: http://www.presseportal.de

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Press Contacts: Stephen Orr, AxiCom (for Brightcove), tel:
+44(0)20-8392-4056, e: stephen.orr@axicom.com, e2:
brightcove@axicom.com