Qualcomm Showcases International Mobile Broadcast Platform at Mobile World Congress 2008

Barcelona, Spain (ots/PRNewswire) -

- MediaFLO System Features 30 Channels with a Compelling Mix of
Television and Radio Programming, IP Datacasting Applications,
Clipcasting Media and Interactive Services -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and
innovator of advanced wireless technologies and data solutions, today
announced its venue-wide demonstration of MediaFLO(TM) technology at
Mobile World Congress 2008. For the first time, the Company will
showcase its 8 MHz international mobile broadcast platform throughout
the Fira de Barcelona on European Channel 50 and will feature 30
channels of TV and radio programming; IP datacasting applications for
sports, news and weather; and Clipcasting(TM) media and interactive
services. A selection of pre-commercial mobile devices, including
Amoi and Pantech handsets, will be available at the Qualcomm booth at
B53, Hall 8 for show attendees to witness first-hand the immersive
mobile TV experience that MediaFLO enables.

Qualcomm is pushing the envelope in the mobile broadcast arena,
illustrating a highly efficient technology platform that supports the
widest range of programming and services and that is purpose-built
for the complex and demanding task of delivering a true mobile TV
experience. With greater efficiency, quality and capacity for
revenue-generating services, MediaFLO helps commercial pay-TV
providers, wireless operators, handset manufacturers and other
members of the value chain realize the many opportunities to innovate
and succeed in the mobile media marketplace.

"The convergence of mobile communications and entertainment has
created a vast global market opportunity for pay-TV providers and
wireless operators to provide compelling new services that transform
the way consumers access and interact with mobile content," said
Andrew Gilbert, executive vice president of Qualcomm Incorporated and
president of Qualcomm Internet Services and MediaFLO Technologies.
"Our global research shows that mobile subscribers value mobile video
as the preferred application after voice services and furthermore
want a multi-channel content mix that covers a wide variety of
genres. The MediaFLO demonstration in Barcelona highlights the
channel capacity and service flexibility needed to support what
consumers desire, while also providing a viable revenue opportunity
for mobile TV service providers."

The MediaFLO demonstrations are being conducted in collaboration
with Abertis - Spain's leading telecommunications infrastructure
management company - along with international content and
applications providers such as conVISUAL, Deutsche Welle, Pro Seibens
and Roundbox. Beyond linear TV, the MediaFLO platform supports
diverse applications for audio, video and data services, illustrating
how the emerging mobile media market will evolve from simply a mobile
version of traditional TV to a highly differentiated offering that is
personal and interactive. Also on display will be proof-of-concept
prototypes developed by Qualcomm to demonstrate MediaFLO technology
on non-cellular devices. Among them is the new muCard, a mini-USB
peripheral with a FLO(TM) receiver that allows users to watch TV on
phones, laptops and ultra-portable devices. The V-Card prototype
features a 2-inch, color QVGA screen in a keychain style personal
media player.

MediaFLO is a mobile broadcast platform for the delivery of
high-quality entertainment and information, including streaming video
and audio, Clipcasting media, IP datacasting and interactive
services. FLO is an open, globally recognized air interface
technology standardized by the Telecommunications Industry
Association (TIA) and recommended by ITU-R for the broadcasting of
multimedia and data applications. Invented for mobility, MediaFLO is
designed to increase capacity and coverage, as well as reduce costs
for multimedia content delivery to mobile devices. More information
about MediaFLO is available at www.mediaflo.com.

Qualcomm Incorporated (www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated.
Clipcasting, FLO and MediaFLO are trademarks of Qualcomm
Incorporated. All other trademarks are the property of their
respective owners.

Qualcomm Contacts:
Richard Tinkler, Qualcomm Europe
Phone: +44-208-466-0874
Email: rtinkler@qualcomm.com
Web site: http://www.qualcomm.com
http://www.mediaflo.com

ots Originaltext: Qualcomm Incorporated
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Richard Tinkler, Qualcomm Europe, +44-208-466-0874,
rtinkler@qualcomm.com