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NAVTEQ Announces European Winners of Global LBS Challenge(R)

Geschrieben am 13-02-2008

Barcelona, Spain (ots/PRNewswire) -

- UbiEst wins overall prize in application developers' contest

NAVTEQ (NYSE: NVT), a leading global provider of digital map data
for vehicle navigation and location-based solutions, announced today
at Mobile World Congress 2008 that UbiEst is the European grand prize
winner of this year's Global LBS Challenge.

The winning application, UbiSafe, is an exciting new LBS service
that gives families the peace of mind of always knowing the location
of loved ones. Users can set preferences or get notifications via
their mobile phone to know instantly that a child has left school or
a user defined safety zone.

Three runners-up were also selected by the judging panel and
include:

Senda: Chronomove

Chronomove reduces the daily stress of commuting by taking the
mystery out of travel times. Drivers get fastest route options based
on real time traffic conditions and highly accurate travel time
estimates with this always on solution. Chronomove is powered by
AtlasCT.

Oxford Softworks: Nearme

Nearme is a highly portable LBS application that enables advanced
POI searches based on user location and preferences. Branded and
trusted content such as reviews, pricing and photos are delivered to
cell phones to empower users to explore their surroundings and make
informed decisions. Nearme is powered by deCarta.

GyPSii:

GyPSii is an integrated web and wireless application that
connects user-generated content (such as restaurant reviews) to
people and places. Find friends, view shared videos and photos in
real time, or explore the environment around you.

This year the global prize pool is valued at around an
unprecedented euro 1.5 million with UbiEst receiving euro 35,000 in
cash and euro 225,000 worth of NAVTEQ Map licenses for up to one
year. Each runner-up will receive euro 7,500 in cash and a three-year
NAVTEQ territory license valued at euro 150,000. In addition, many of
the sponsors are also providing prizes.

The worldwide contest, which has established a reputation as the
premier event in the location-based services (LBS) industry,
challenges application developers to build innovative location-based
services which work with mobile phones and/or wireless handheld
devices using dynamic positioning technology and NAVTEQ maps.

This is the third year for the Challenge in the Europe, Middle
East and African Region, the fifth year in the Americas Region and
this year it has also been expanded to include the Asia-Pacific
Region. There are five solution categories in which to submit
applications, including: Content, Enterprise, Entertainment,
Navigation and Social Networking.

Judges and sponsors

Over 316 companies registered for this year's Challenge globally,
of which twelve advanced to the final judging in the European
division. The finalists represented a broad spectrum of wireless
applications and were selected based on commercial feasibility,
functionality, ease of use and design. The final judging panel, which
included executives from Autodesk, Deutsche Telekom, GPS and Co,
Innovacom, Nokia, O2, Telecom Italia, Truffle Ventures, Vodafone, and
WebMobility, based their decisions on the same key criteria.

Nokia is globally sponsoring the Challenge for the third
consecutive year together with Autodesk for 2008. Joining them, are
deCarta, and PTV as Platinum sponsors, Telefonica (Movistar) and
Orange as Gold sponsors and GPS World as a media sponsor. Both
sponsors and partners offered the European applicants free access to
tools and platforms.

"Nokia is once again proud to sponsor this important global
program, and supports NAVTEQ in its commitment to encourage the
development and emergence of innovative location-aware solutions,"
said Rick Witham, Forum Nokia. "The Global LBS Challenge creates an
outlet for the developer community to gain unique industry access and
exposure, and its success can be seen in the prevalence of wireless
location and navigation services. The innovation seen in the
applications demonstrated today has been motivating --
Congratulations to all of the winners."

"The NAVTEQ Global LBS Challenge provides a showcase for
developers to demonstrate their latest innovations to leading mobile
operators," commented Joe Astroth, Executive Vice President, Autodesk
Locations Services. "As a leading solution and platform provider to
both mobile operators and LBS application developers, the event
supports Autodesk's mission to bring profitable, ground-breaking
location-based services to market."

"In the last twelve months location-based content has become a
hot topic and this was reflected at Mobile World in the number of
wireless LBS solutions on show," commented Jeff Mize, Executive Vice
President, NAVTEQ Global Sales. "The Global LBS Challenge is designed
to create momentum for more innovation by providing a forum for key
industry players to collaborate with application developers, and this
year we were once again impressed by the ingenuity of the entries.
None of this would, of course, be possible without the continuing
support of the sponsors and judges."

About NAVTEQ Global LBS Challenge

First launched in North America in October 2003, the Global LBS
Challenge is focused on driving the development and visibility of
innovative navigation solutions for wireless devices. From wireless
business applications to sports, travel and security, integrating the
accuracy and richness of NAVTEQ digital map data facilitates the
timely evolution of the next wave LBS using global positioning
satellite (GPS) technology. Industry validation of the Global LBS
Challenge for the category overall encouraged NAVTEQ to host the
judging and presentations for the first time in Europe, North America
and Asia this year.

For more information about the Challenge, see the official
contest rules at http://www.LBSChallenge.com

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map
information for automotive navigation systems, mobile navigation
devices, Internet-based mapping applications, and government and
business solutions. NAVTEQ creates the digital maps and map content
that power navigation and location-based services solutions around
the world. The Chicago-based company was founded in 1985 and has over
3,300 employees located in 167 offices in 31 countries.

NAVTEQ and the Global LBS Challenge are trademarks in the U.S.
and other countries. (C) 2008 NAVTEQ. All rights reserved.

This document may include certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These forward-looking statements include, but are not limited
to, plans, objectives, expectations and intentions and other
statements contained in this press release that are not historical
facts and statements identified by words such as "expects,"
"anticipates," "intends," "plans," "believes," "seeks," "estimates"
or words of similar meaning. The statements are based on our current
beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk
Factors" in each of the Company's most recent Annual and Quarterly
Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due
to changes in global political, economic, business, competitive,
market and regulatory factors. NAVTEQ does not undertake any
obligation to update any forward-looking statements contained in this
document.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

Web site: http://www.LBSChallenge.com
http://www.navteq.com

ots Originaltext: NAVTEQ Corporation
Im Internet recherchierbar: http://www.presseportal.de

$story.getcontactHeadline()
Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com;
or Bob Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ;
Photo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO, AP
Archive: http://photoarchive.ap.org, PRN Photo Desk,
photodesk@prnewswire.com


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