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Expansion of Ecosystem Drives Global SAP(R) Business ByDesign(TM) Solution Momentum

Geschrieben am 04-03-2008

Hannover (ots) -

SAP Continues Rollout of Most Complete On-Demand Solution in Key
Geographic Markets; New Group of 'Early Partners' Endorse SAP
Business ByDesign Approach

Continuing to drive its rollout of SAP(R) Business ByDesign(TM),
the most complete and adaptable on-demand business solution
addressing the specific needs of rapidly growing midsize companies,
SAP AG (NYSE: SAP) today announced 21 additional respected IT service
providers from China, France, Germany and the United Kingdom have
assigned to commit themselves to accompany SAP in its phased
go-to-market approach. Of these "early partners," 16 companies have
tremendous experience serving the needs of small businesses and
midsize companies with the SAP(R) Business One application and the
SAP(R) Business All-in-One solution. In addition to these existing
SAP partners who intend to expand their established business with a
new model dedicated to volume business, five new companies have
expressed their intention to join forces with SAP with the plan to
grow their businesses with SAP Business ByDesign. These companies
include MyNet Co Ltd. and Inventec Service Co. Ltd. from China as
well as ALPHA Business Solutions AG, GUS Group and PORTOLAN Commerce
Solutions GmbH from Germany. Representing key target regions across
EMEA and Asia, all these IT service providers intend to work closely
with SAP to market the SAP Business ByDesign solution, enabling
midsize companies to quickly and cost-effectively reap value from
this on-demand business solution. The announcement was made at CeBIT
2008, the world's leading information technology showcase, being held
in Hanover, Germany, March 4-9. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

SAP Business ByDesign is an entirely new addition to the SAP
solution portfolio for small businesses and midsize companies and
focuses on a new, additional market segment at the lower end of the
midmarket. With its on-demand deployment model, customers benefit
from ease-of use, high availability, full integration and reduced
costs for maintenance, testing and upgrades. With this announcement,
there are now 43 "early partners" working closely with SAP to address
the un-met needs of midsize companies (see October 29, 2007 press
release titled, "SAP Announces U.S. Partners to Sign Up to Assist
Delivery of SAP(R) Business ByDesign(TM) to Midmarket").

"As a market leader in the pharmaceutical industry, we are close
to the market and know exactly what midsize customers in this
particular segment require," said Heinz-Paul Bonn, chairman of the
board, GUS Group. "We consider GUS and SAP a perfect fit since we
strongly believe in the software-as-a-service business model and
regard SAP Business ByDesign as a great platform for international
markets."

Ecosystem Strengthens Business ByDesign Partner Program

By working closely with SAP, upcoming and existing partners will
add tremendous knowledge and know-how to the SAP Business ByDesign
partner program. ALPHA Business Solutions AG, a German system
integrator, is a new partner of SAP and also resells non-SAP
enterprise resource planning (ERP) software.

"SAP Business ByDesign is an ideal addition to our current
solution portfolio," said Michael Finkler, chief executive officer,
ALPHA Business Solutions AG. "We believe this will help us address a
new market segment to enhance our business growth. The new solution
allows us to offer a subscription-based-on-demand model. In 14 years
of consulting engagements with midmarket customers, we often have
realized that companies require an integrated business suite, but do
not have in-house access to necessary IT resources. SAP Business
ByDesign will help those customers to get a top-notch business
solution."

Partners clearly recognize the tremendous market opportunities for
SAP Business ByDesign -- and for their own businesses.

"Partners will play a key role in the success of SAP Business
ByDesign," said Hans-Peter Klaey, president, Global SME, SAP AG. "SAP
Business ByDesign introduces a new business model along with the
existing SME portfolio -- extending our successful portfolio and
providing entirely new opportunities for partners. SAP is dedicating
significant resources to ensure that our partners are well-equipped
to effectively roll out the new solution and cater to growing
customer interest."

SAP Channel Growth Flourishes New SAP Business ByDesign "early
partners" across the initial geographic rollout regions include:

China (5)

- CDP Group Co Ltd. -- headquartered in Shanghai, has been an HR
BPO partner for Greater China, Asia-Pacific and Japan, with an
expertise in the high-tech, retail, services, consumer products
and chemicals industries
- Inventec Service Co. Ltd. -- headquartered in Shanghai, is a
world-leading OEM/ODM provider for notebooks, servers, mobile
devices and IT outsourcing services
- MyNet Co Ltd. -- headquartered in Beijing, focuses on the
manufacturing and consumer products industry and will be a new
partner to SAP
- TechSonic Information Technology Co., Ltd. -- headquartered in
Shanghai with sales offices throughout China, enables clients
across all industries with SAP Business One
- Unis-Beyondsoft Business Application Software & Service Co. Ltd.
-- headquartered in Beijing, is part of a large IT conglomerate
and an SAP Business One and SAP Business All-in-One partner,
servicing cross-industry customers

France (5)

- Artaud Courtheoux & Associes -- headquartered in Paris, works
with high-tech, public sector and aerospace and defense
customers with SAP Business One
- ERT Integration -- headquartered in Bievres, is an SAP Business
One partner servicing customers in the wholesale and discrete
manufacturing industries
- Infoclip -- headquartered in Paris, focuses on the professional
services and wholesale industry with SAP Business One
- Micropole-Univers -- headquartered in Paris with offices in the
United Kingdom and Switzerland, pursues a cross-industry
approach and shows strong expertise in business intelligence,
CRM, e-business and ERP solutions
- Viseo -- headquartered in Paris, with offices in Germany,
Morocco and the United States, offers SAP Business One and SAP
Business All-in-One to companies in the retail, process and
manufacturing industries

Germany (8)

- ALPHA Business Solutions AG -- headquartered in Kaiserslautern,
is a specialist in the manufacturing industry
- Data One GmbH -- headquartered in Saarbrucken, works with
professional services, wholesale and manufacturing customers
with SAP Business All-in-One
- GUS Group -- headquartered in Cologne, currently offers its own
set of ERP solutions for the food, pharmaceuticals and
cosmetics, chemistry, and logistics industries, and intends to
enlarge its solution portfolio with SAP Business ByDesign
- IDS Scheer AG -- headquartered in Saarbrucken, an international
SAP Business All-in-One partner who in this field focuses on
solutions in the discrete and process industries, including
capital goods, chemical and pharmaceuticals, consumer and
professional services industries
- KINAMU Deutschland GmbH -- headquartered in Munich, an SAP
channel partner for SAP Business All-in-One, provides midmarket
companies with ERP and CRM solutions, combining open source
products and SAP solutions
- ORGA GmbH -- headquartered in Karlsruhe, delivers SAP Business
All-in-One solutions to customers from the media, professional
services and manufacturing industries, ORGA is part of the
FIDUCIA Group
- PORTOLAN Commerce Solutions GmbH -- headquartered in Ilsfeld,
serves customers in the professional services arena with SAP
Business All-in-One
- UNIORG Services GmbH -- headquartered in Dortmund, enables
clients in the wholesale, manufacturing and professional
services industries to better manage their business with SAP
Business One

United Kingdom (3)

- AlphaGen Group -- headquartered in London, provides wholesale
and distribution, light manufacturing and professional services
businesses using SAP Business One
- Chelford SAP Solutions Ltd -- headquartered in Basingstoke with
50 customers, has delivered over 10 years a broad range of
unique SAP Business All-in-One solutions customized for various
industries, including consumer products and wholesale
distribution
- Sapphire Systems Plc -- headquartered in London, offers SAP
Business One throughout the United Kingdom to international
organizations, wholesale distributors and media organizations.

SAP solutions for companies of all sizes can be seen at Booth D12
in Hall 4, at CeBIT 2008, being held March 4-9, 2008.

About SAP

SAP is the world's leading provider of business software*. Today,
more than 46,100 customers in more than 120 countries run SAP(R)
applications-from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global
organizations. Powered by the SAP NetWeaver(R) technology platform to
drive innovation and enable business change, SAP software helps
enterprises of all sizes around the world improve customer
relationships, enhance partner collaboration and create efficiencies
across their supply chains and business operations. SAP solution
portfolios support the unique business processes of more than 25
industries, including high tech, retail, financial services,
healthcare and the public sector. With subsidiaries in more than 50
countries, the company is listed on several exchanges, including the
Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional
information at http://www.sap.com)

(*) SAP defines business software as comprising enterprise
resource planning and related applications such as supply chain
management, customer relationship management, product life-cycle
management and supplier relationship management.

Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "should" and "will" and similar expressions as
they relate to SAP are intended to identify such forward-looking
statements. SAP undertakes no obligation to publicly update or revise
any forward-looking statements. All forward-looking statements are
subject to various risks and uncertainties that could cause actual
results to differ materially from expectations. The factors that
could affect SAP's future financial results are discussed more fully
in SAP's filings with the U.S. Securities and Exchange Commission
("SEC"), including SAP's most recent Annual Report on Form 20-F filed
with the SEC. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates.

Copyright (C) 2008 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other
SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries all over the world. All other
product and service names mentioned are the trademarks of their
respective companies. Data contained in this document serve
informational purposes only. National product specifications may
vary.

Originaltext: SAP AG
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ISIN: DE0007164600

Mediacontact:
For customers interested in learning more about SAP products:
Global Customer Center:
+49 180 534-34-24

United States Only:
1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Astrid Polchen,
+49 (6227) 7-47644,
astrid.poelchen@sap.com, CET

SAP Press Office,
+49 (6227) 7-46315, CET;
+1 (610) 661-3200, EST;
press@sap.com

Torrey Fazen, Burson-Marsteller,
+1 (617) 764-0146,
torrey.fazen@bm.com, EST


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