PR Newswire Appoints Alexandre Bykov to Lead Business in Russian and CIS Market

London (ots/PRNewswire) -

- Appointment Underscores PR Newswire's Commitment to Helping
Organisations in This Region Create the Most Effective Communications
Programs to Grow Their Businesses.

PR Newswire, the global leader in commercial news distribution,
today announced the appointment of Alexandre Bykov to lead its CIS
(Commonwealth of Independent States) operation, providing in-region
clients with direct support to help them maximise the potential of
their communications programs through the use of PR Newswire's
leading communications products and services.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080512/303585 )

After a number of years successfully serving the communications
needs of some of Russia's most prestigious organisations through
their offices in Europe, PR Newswire recognised the need to provide
full-time in-region support.

Lisa Ashworth, CEO for PR Newswire EMEA, said, "Russia is an
exciting and rapidly developing market. Through PR Newswire's added
resource, CIS institutions will have increased support to advise them
of how to more effectively increase their profile and distribute
messages to their target markets. Furthermore, PR Newswire's global
network will help these organisations establish themselves on an
international level with media and investment communities around the
world."

With experience as a consultant in both the business and PR
consultancy sectors with PWC and Weber Shandwick, Alexandre recently
served in business development for the British Standards Institution
focusing on the Russian market and has an exceptional reputation for
aligning corporate and communications strategies. As well as
supporting and developing Russian clients, Alexandre will be
investigating strategic opportunities and partnerships for PR
Newswire within the CIS regions.

PR Newswire's expansion into Russia and the CIS Market further
emphasises the company's commitment to expanding into high-growth
markets. In recent months, PR Newswire has made significant
investments in markets such as The Nordics, China and the Middle
East.

About PR Newswire

PR Newswire (http://www.prnewswire.com and
http://www.prnewswire.co.uk) provides electronic distribution,
targeting, measurement and broadcast services on behalf of tens of
thousands of corporate, government, association, trade, non-profit,
and other customers worldwide. Using PR Newswire, these organisations
reach a variety of critical audiences including the news media, the
investment community, government decision-makers, and the general
public with their up-to-the-minute, full-text news developments.

PR Newswire has offices in 14 countries and routinely sends its
customers' news to outlets in 170 countries and in more than 40
languages. Utilising the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters,
investors and individuals who seek breaking news from the source. PR
Newswire is a subsidiary of United Business Media plc of London.

For full information on PR Newswire products and services email
marketing@prnewswire.co.uk or go to http://www.prnewswire.co.uk

ots Originaltext: PR Newswire Europe Limited
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Media Contacts: Rachel Meranus, Vice President Public Relations
+1-201-360-6776 or email rachel.meranus@prnewswire.com; Samantha
Proctor, Marketing Communications Director, PR Newswire EMEA
+44-20-7454-5115 or email samantha.proctor@prnewswire.co.uk.