Atmel Enrolls BitSim as Expert Design Center for AT91CAP Customizable Microcontroller Implementations

Rousset, France and Stockholm, Sweden (ots/PRNewswire) -

- BitSim Contributes BADGE Graphics Accelerator for Enhanced
Visual Effects

Atmel(R) Corporation (Nasdaq: ATML) announced today that it has
enrolled BitSim AB as an expert design center for projects based on
its AT91CAP Customizable Microcontroller. BitSim will contribute its
expertise as an ASIC and FPGA developer to provide design services to
the companies' mutual clients. In addition BitSim can offer its BADGE
2D graphics accelerator as an IP (intellectual property) core that
can be integrated into the CAP(TM) MP (metal programmable) block.
BADGE provides 2D graphics acceleration with single or multiple video
streams (including text and graphics overlay), and is an Intellectual
Property (IP) core that can be used in both FPGAs and ASICs. It
includes an API, and drivers for both Windows(R) Embedded CE(R) and
Linux(R).

Michel Le Lan, Atmel's Marketing Director for ASICs, commented,
"We welcome BitSim to the growing ecosystem of expert design centers
that we are building around CAP. BitSim's focus on the critically
important Northern Europe region complements our provision in other
regions, and their BADGE graphics accelerator, which can co-exist
with other customer-specific IP in the CAP MP Block, fully exploits
the advantages of the CAP architecture."

Anders Sivard, BitSim's CEO, added, "We see great opportunities
for compact and effective customer solutions with Atmel's CAP
platform in many different applications in our four focus areas: Chip
Design, Digital Signal Processing, High Speed Communications System
Design, and Video/Graphics. CAP together with our BADGE graphics IP
is an excellent example of a perfect match, and we are looking
forward to exploring these possibilities together with Atmel."

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

About BitSim

BitSim is a leading consultant and design house, focusing on
electronics and embedded software for board and chip design. BitSim
today has one of Scandinavia's largest independent electronic
development teams, with about 80 designers and engineers, averaging
more than ten years of engineering experience. BitSim has development
teams in six offices in Sweden, with headquarters in Stockholm. The
Atmel CAP program is handled by BitSim South in Lund.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof, and others, are registered trademarks,
CAP(TM) and others are trademarks of Atmel Corporation or its
subsidiaries. Windows(R) and others are registered trademarks or
trademarks of Microsoft Corporation. ARM(R) is a registered trademark
of ARM Ltd. Other terms and product names may be trademarks of
others.

Information:

Atmel's AT91CAP product information may be retrieved at
http://www.atmel.com/products/at91cap/default.asp
For further information on BitSim, go to http://www.bitsim.com/
For details on the BADGE graphics accelerator, see
http://www.bitsim.com/badge.htm

Atmel Press Contacts:
Peter Bishop, Communications Manager, Atmel Rousset
Tel: +33-(0)-4-42-53-61-50, Email: peter.bishop@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: hperlegos@atmel.com
BitSim Press Contact:
Leif Jespersson, Manager, BitSim South
Tel: +46-46-2862240, Email: info@bitsim.com
Web site: http://www.atmel.com
http://www.bitsim.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Peter Bishop, Communications Manager of Atmel Rousset,
+33-(0)-4-42-53-61-50, peter.bishop@atmel.com, or Helen Perlegos,
Public Relations of Atmel Corporation, +1-408-487-2963,
hperlegos@atmel.com; or Leif Jespersson, Manager of BitSim South,
+46-46-2862240, info@bitsim.com