.Asia: A Gateway for European SMEs to Enter Lucrative Asia Market / DotAsia Partners with Web2Asia to Launch GoingEast.Asia Survey

Hong Kong (ots) - DotAsia Organisation announces partnership with
Web2Asia to launch the GoingEast.Asia ( http://www.goingeast.asia )
survey. The survey targets SMEs (Small/Medium Enterprises) and
Internet businesses worldwide, on their expansion plans for Asia.

"The '.Asia' domain will be a breeding ground for Internet
development and business communications across Asia. Already we see
global brands adopt the '.Asia' domain for their marketing campaigns
in Asia," says Edmon Chung, CEO of DotAsia. "We are most enthusiastic
however to see SMEs leveraging ' .Asia' to expand from their local
market to the Asia wide market. GoingEast.Asia survey will provide
invaluable insights into how '.Asia' can better provide a gateway for
SMEs, especially from Europe and US to penetrate the Asia market."

GoingEast.Asia commences October 14 and will run for 2 weeks. Key
results will be announced November 14 during the China 2.0 Blogger
Tour in Shanghai. "We are happy to have partnered up with the DotAsia
Organisation to mutually develop this first ever quantitative study.
The DotAsia Organisation's mission statement is very complimentary to
ours: To support the expansion of internet companies in Asia," says
Georg Godula, Founder of Web2Asia & Initiator of the GoingEast.Asia
survey.

"Multinationals understand the value of a name. That is why they
readily incorporate the word 'Asia' in their company names when they
expand to Asia. With '.Asia', SMEs can make their brand more
Asia-friendly instantly and naturally on the Internet," adds Chung.
"A '.Asia' domain provides businesses with: 1. a name on the Internet
that matches its offline branding efforts online and to clearly
present its scope of business to relevant customers; 2. cost savings
on a name that can be marketed consistently across the whole of Asia
and the rest of Asia; and 3. a name that naturally increases its
visibility on the Internet."

As a natural word, "Asia" is a highly relevant type-in keyword
which Internet users readily enter into searches. Based on statistics
from Overture, the word "Asia" is included as a search term 5 times
more than the word "Europe" and 20 times more than "EU". A '.Asia'
domain naturally increases visibility and footprint on the Internet
by improving search ranking through relevance. This is especially
valuable for SMEs marketing to Asia.

About DotAsia Organisation:

DotAsia Organisation ( http://www.registry.asia ) is a
not-for-profit corporation with a mission to promote Internet
development and adoption in Asia. The organization oversees the
'.Asia' top-level Internet domain name, and is formed as an open
consortium of 20 official top-level-domain authorities around the
region, including .CN (China), .JP (Japan), .KR (Korea), .IN (India),
.NZ (New Zealand), .PH (Philippines), etc., and 5 regional Internet
organizations including APNIC, APNG, APCERT, PAN and APTLD. In the
past two decades Asia has developed into a global force in the
commercial, political and cultural network. The .Asia domain aspires
to embrace this dynamism in the Asia Century to become a nucleus,
intersection and breeding ground for Internet activity and
development in the region.

About Web2Asia:

Web2Asia is a full-service provider with headquarters in
Shanghai,China that specializes in supporting Western Internet
companies and mobile content developers to expand into China, Japan
and Korea.

Originaltext: web2asia
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Media Enquiries:
Pavan Budhrani: 37410015 (pavan@registry.asia)