Atmel Announces Grand Opening of New Chinese Design Center and Regional Sales Operations in Shanghai

Shanghai, China (ots/PRNewswire) -

- Sales and design center dedicated to servicing mainland China

Atmel(R) Corporation (Nasdaq: ATML) a leader in microcontroller
based solutions announced today the grand opening of its new location
in Shanghai, China. As a part of extending Atmel's commitment to the
Chinese market over the last 15 years, this marks an important
milestone in extending Atmel's reach throughout mainland China. The
offices will be located in the expansive new Shanghai Branch
facility, located at 18F, Block B, Hi-tech Building, No. 900 Yishan
Road, Shanghai PRC. 200233. They will provide design and extended
sales and engineering support for Atmel's dynamic growth in the Asian
market. In 2007, 50% of Atmel's worldwide revenue was from the Asian
market. Recently, the company has signed distribution and
representation agreements with a number of distributors, and
intensive training courses on the company's technology and products
have been provided to business partners and users.

"Our grand office opening is a major strategic initiative as a
part of migrating our business model to that of a wholly owned
Chinese enterprise setting the foundations for future branch offices
and design centers throughout China. By establishing a solid network
of design, product and customer support centers we wish to
demonstrate our commitment to bringing the advantages of Atmel's
solutions and its superior technology to the Chinese market,"
commented Dr. TC Wu, Atmel's CTO. "Our new design facility will allow
us to immediately engage with our customers, present and potential,
at a far more in-depth, greater level and give them the support they
need to bring their products to market faster, more efficiently and
more cost effectively than ever before."

Mr. Yang Chiah Yee, Atmel's Vice President APAC Sales, said, "In
this new facility, we will be able to offer expanded sales and
support to reinforce our on-going effort to provide the best in
customer service. In addition, the new facility will allow us to
provide more effective support and demonstrations of our
microcontroller based product solutions." Mr. Yee continued, "As a
world leader of microcontroller based solutions, Atmel continues to
expand and improve our capabilities and services into markets
throughout China. These changes will not only increase resources at a
local level, but also provide more effective product exposure to our
customers, as well as providing design solutions to our customers in
this exciting and rapidly changing market."

About Atmel

Atmel Corporation is a global leader in the design and
manufacture of microcontrollers, and complementary products such as
capacitive touch sensing ICs, ASICs, nonvolatile memory and radio
frequency components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to
provide the electronics industry with complete microcontroller based
system solutions focused on consumer, industrial, automotive,
security, communications and computing markets. By providing tools
and support, Atmel enables those customers to lead the markets they
serve with electronic products that are smaller, smarter, more
cost-effective and versatile than ever before.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof, and others, are registered trademarks,
and others are trademarks of Atmel Corporation or its subsidiaries.
Other terms and product names may be trademarks of others.

Information:

Atmel's product information can be retrieved at
http://www.atmel.com

Atmel's touchscreen product information may be retrieved at,
http://www.atmel.com/touchscreen

Press Contacts:
Derek Chan, APAC Sales Management
Tel: +852-2721-9778, Email: derek.chan@atmel.com
Karrie Lee/Claire Walker, Tech Works Asia Ltd. (PR agency)
Tel: +852-2525-3980/ +86-21-5111-9192/ +86-132-6816-5316
Email: karrie@techworksasia.com/claire@techworksasia.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Derek Chan of APAC Sales Management, +852-2721-9778,
derek.chan@atmel.com; or Karrie Lee, karrie@techworksasia.com, or
Claire Walker, claire@techworksasia.com, both of Tech Works Asia Ltd.
(PR agency), +852-2525-3980, +86-21-5111-9192, +86-132-6816-5316, all
for Atmel Corporation