Valora Retail - Bankkaufmann

Valora Retail further expands its presence in Germany and strengthens
its management team

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ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
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merger, acquisition and takeover/professional career

Muttenz (euro adhoc) - Valora Retail further expands its presence in
Germany and strengthens its management team

Number of sales outlets in non-travel locations doubled By acquiring
12 sales outlets in department stores and shopping centres in Berlin
from Media Center GmbH, Valora will now operate a total of 25 "k
presse + tabak" outlets, thus doubling the number of such stores in
Germany at one stroke. These new units, which are located in selected
prime locations, fit very homogeneously with the core business Valora
Retail has already established in Germany.

Valora Retail plans a further expansion of its outlet network beyond
railway station and airport sites. While railway station bookstores
remain its core bookselling business, increasing attention will be
paid to non-travel-related locations in future, particularly since
there is currently no specialist press retailer with a network of
branches operating in city-centre locations in Germany. Valora has
acquired the new outlets with retro-active effect from December 1,
2008.

Valora Retail strengthens its management team With effect from
January 1, 2009, Jörg Brun will assume management responsibility for
convenience formats at Valora Retail, where he will also run the
division´s category management function. Most recently, Mr. Brun was
in charge of food marketing at the Federation of Migros
Co-operatives, prior to which he held a number of marketing and
purchasing positions with the Migros group. As a member of Cevanova´s
Board of Directors, Mr. Brun also played a significant part in
shaping that firm´s convenience store business.

Jörg Brun´s primary focus will be on building up Valora´s network of
avec. convenience stores. Valora Retail intends to expand the number
of avec. shops to 100 by the end of 2009, thus significantly raising
its profile in this market. The next few months will also see a
number of new building block concepts being tested at pilot sites,
ready for a projected launch to a wider market in the course of 2009.

end of announcement euro adhoc
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ots Originaltext: Valora Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Investor Relations:

Mladen Tomic

Tel.: +41 58 789 12 20

E-Mail: mladen.tomic@valora.com

oder

Media Relations:

Stefania Misteli

Tel.: +41 58 789 12 01

E-Mail: stefania.misteli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SWX Swiss Exchange / official market
BX Berne eXchange / official dealing