Clearwater Seafoods Limited Partnership to Supply Retailer Whole Foods Market With Innovative 'Consumer-Friendly' Lobster Products

Bedford, Canada (ots/PRNewswire) - Whole Foods Market has recently
announced they intend to focus their sales of lobster produce lines
on humanely produced raw and cooked frozen lobster products and that
Clearwater Seafoods Limited Partnership ("Clearwater") is the only
supplier that meets their strict procurement criteria.

Colin MacDonald commented "We share many of the same core values
as Whole Foods Market, a commitment to resource sustainability, a
healthy ecosystem, a deep respect for the lobster and in fact all the
foodstuff we consume and a passion for maximizing customer
satisfaction though the delivery of top quality products. We feel
this is a great opportunity to offer Whole Foods Market customers a
whole new lobster eating experience.

Mr. MacDonald continued "Whole Foods Market" shoppers don't have
to trade off quality, taste and texture or the fresh cooked lobster
experience as they switch from 'live' to Clearwater's "new super
fresh raw frozen" lobster offerings. Clearwater's innovative shell
off raw lobster meat is being launched into the retail trade and
Whole Foods Market is among the first of North American retailers to
make it available to their customers. The Process to remove the shell
is 100% natural and humane and it does not involve any additives or
preservatives. It allows whole claws and tail to be extracted and
immediately vacuum packed and flash-frozen to lock in that
'fresh-caught' taste and texture. The format has been available to
the food service industry for over a year. Chefs love it for the
labor and time savings. It has created the opportunity to serve
innovative and high quality lobster preparations at both small and
large catering and banquet functions without the fuss and bother of
extended cooking and shucking times."

"Consumers now can prepare and enjoy lobster the same way
professional chefs do. After thawing, Clearwater raw lobster meat can
be poached, sauteed, grilled, or cooked sous vide in a matter of 4 to
6 minutes. Lobster dishes can now be prepared to the cook's desired
consistency", stated Mr. MacDonald

Mr. MacDonald concluded "We've been in this business for 30 years
and we appreciate our customers desire for both convenience and the
enjoyment of innovative products that bring them the taste, texture
and overall eating experience of super fresh seafood and that is what
we excel at as people And as a company." We have grown and survived a
very tough industry because We have been innovators in the industry
and we have always strived to deliver a unique value proposition to
our customers. From our very beginning as a seafood company we
employed biologists to guide our understanding of each of our
products. Through dedicated and ongoing research and effort we've
become the leader in lobster life cycle management. We store our
lobsters in a Clearwater designed biologically sensitive system,
which mimics the lobster's natural over wintering habitat. I know
that our customers will continue to challenge us and I will
personally guarantee that Clearwater will continue to innovate to
exceed their expectations."

About Clearwater

Clearwater is recognized for its consistent quality, wide
diversity and reliable delivery of premium seafood, including
scallops, lobster, clams, cold water shrimp, crab and groundfish.

ots Originaltext: Clearwater Lobsters
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Colin MacDonald, Chief Executive Officer,Clearwater, +1-902-443-0550