Volvo Goes 'Live' at Detroit Auto Show

Gothenburg, Sweden (ots/PRNewswire) -

- Volvo will Broadcast and Webcast Live from the North American
International Auto Show - January 11, 2009.

- "We will create an historic one-hour live TV show to be
broadcast throughout North America and simultaneously presented on
the World Wide Web. Media from around the world will be able to
watch presentations from the Volvo display in Detroit while asking
questions in real time to top management, designers and engineers,"
said Peter Ganjbar, manager Global Broadcast Media Relations, Volvo
Car Corporation.

Concerned over the possible decrease in attendance by automotive
and business media at major auto shows around the world, Volvo Car
Corporation has developed an innovative media service. Its inaugural
use will be at the North American International Auto Show, January 11
in Detroit. "Media attendance at the major auto shows is critically
important to Volvo for the launch of new vehicles and the sharing of
corporate news. It was vital to consider new ways of reaching our
core media base and to help journalists do their job regardless of
their ability to travel or attend auto show media previews," said
Peter Ganjbar, Manager Broadcast Media Relations at Volvo Cars.

Volvo Cars will debut the new crossover XC60 in Detroit along
with an innovative S60 concept model, and will announce the company's
latest safety engineering application.

"Volvo must continue its outreach to the world's media and allow
journalists access to product information and corporate perspectives
regardless of economic conditions. It is our obligation to help the
press do its job," he continued.

The solution in this case will be a televised High Definition
(HD) broadcast and simultaneous interactive global webcast, produced
live from the Volvo display in Detroit. The one-hour program will air
throughout the United States via the DIRECTV satellite system, now
rated the nation's #1 satellite broadcast provider and linked to over
41 million households in the United States. The HD TV broadcast will
include live coverage of the Volvo press conference supplemented by
specific executive interviews and product explanations.

"But, the real news is our interactive ability to accept text
media questions and to respond to these in real-time both on-air and
via the web. This unique concept was first developed by havoctv for
music and sports programming and will be adapted for this purpose,"
Ganjbar continued.

HOW IT WILL WORK:

The Volvo/havoctv interactive webcast will enable viewing media
-- around the world -- to watch the Volvo press conference and other
program elements online and to text their question from a computer or
appropriate mobile device during the one-hour program to an on-site
host in Detroit.

The host will then ask Volvo program guests some of the submitted
questions. Their responses will be seen and heard live on both the
DIRECTV television broadcast throughout the United States and via the
global webcast.

Participating media will be asked to register in advance to
receive an online media password. Media Password registration will
open January 5, 2009 and will continue through January 11, 2009. The
registration site is: http://havoc.tv/volvos60concept

HOW TO VIEW AND PARTICIPATE:

The program's goal is to provide media who may be unable to
attend Volvo's Detroit press conference with exactly the same
information their colleagues will see and hear at the event.

The Volvo press conference will air:
January 11 at 5:30 - 6:30 PM ET / DIRECTV Channel 101.
Standard Time Zone Adjustments Will Apply

For online viewing and submitting questions in real-time, Web
access will be required.

Program content will stream at: http://havoc.tv/volvos60concept
and also available at www.volvocars.com via a program link.

"The times call for vehicles that serve the needs of a global
consumer concerned about sustainability, safety and economy. These
Volvo core values must be communicated, regardless of the global
economic slowdown and its residual affect on media covering our
industry," Ganjbar concluded.

HAVOCTV: havoctv is now the leading US digital network for indie
music and action sports. It is the number one sports VOD channel and
the number two music channel in North America. Beyond VOD, havoctv
hosts four hours of live interactive programming each night on
Channel 101 -- DIRECTV's satellite network. Havoctv reaches millions
of viewers and delivers over 40 million video views each month.
(www.havoctv.com).

ots Originaltext: Volvo Car Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Peter Ganjbar, +46(0)708-20-68-96, pganjbar@volvocars.com, or Olle
Axelson, +46(0)708-20-90-00, oaxelson@volvocars.com, both of Volvo
Car Corporation