SAF AG - New Software Functions for Even Better Forecasts

Release 5.0.0 of SAF SuperStore and SAF SuperWarehouse considers
cannibalization effects and price developments

--------------------------------------------------------------------------------
ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
the content of this announcement.
--------------------------------------------------------------------------------

companies/EuroCIS

Tägerwilen (euro adhoc) - Tägerwilen, February 10, 2009. SAF AG,
which is listed in the Prime Standard of the Frankfurt Stock Exchange
(ISIN CH0024848738), and is one of the world's leading suppliers of
automated forecasting and ordering systems for retailers,will
demonstrate the new functions of Major Release 5.0.0 for its SAF
SuperStore and SAF SuperWarehouse products at the EuroCIS trade fair
(February 10-12, 2009 in Düsseldorf). SAF software models price
developments at suppliers as well as cannibalization effects caused
by promotions. That way, retailers can estimate how the promotion of
one product impacts the demand for other items. In addition to
further improving forecast quality, SAF has also optimized reporting
and breakdown of the forecast results.

"A promotion for bio-beef can reduce the demand for turkey schnitzel,
but increase the demand for barbecue sauce. It's difficult for
retailers to estimate these cannibalization effects," explains Dr.
Andreas von Beringe, SAF CEO. "The expanded functionalities of our
new Version 5.0.0 help retailers to consider these and other
important effects in their replenishment. Forecast quality has been
further improved through the inclusion of additional influencing
factors."

In addition, both the SAF SuperStore and the SAF SuperWarehouse
software products have been expanded by an investment buying function
that considers price developments at suppliers in replenishment
planning. For example, the system shifts orders into other time
periods to achieve better pricing terms from the manufacturer.
Besides that, in Release 5.0.0, the forecast is apportioned so that
the proportions of the different influencing factors are recognizable
in the forecast. That's important for understanding the forecasts and
further analyses. Retailers can quantify, for example, the effect of
a promotion on the sales of a product. They can also see how high the
sales would have been without the promotion, if additional
influencing factors such as holidays have an effect at the same time.

SAF software displays each interim step in the calculation of the
order optimization. This improved reporting enables users to
understand why the system changed orders. They gain more confidence
in the system and the quality of the results, and pass on unnecessary
manual changes by ordering. Furthermore, the functional scope of the
SAF forecasting module has been expanded so that metric influencing
factors can now be transformed. For example, through transformation
of the price history of an item, the software can calculate its
respective change in price. This can better explain the sales
performance of an item thus improving forecast quality.

SAF will present its product line from February 10-12, 2009 in
Düsseldorf at the EuroCIS, Europe's leading trade fair for
information technology and security in retail.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2007, were approx. 13.2 million EUR with consolidated
profit of 3.0 million EUR according to IFRS statements. SAF's
products are distributed in many European countries as well as in the
United States. The company is headquartered in Tägerwilen,
Switzerland. SAF also has a subsidiary in the United States: SAF
Simulation, Analysis and Forecasting U.S.A., Inc., Grapevine, Texas
and in Slovakia, Bratislava: SAF Simulation, Analysis and Forecasting
Slovakia s.r.o. with the focus on Nearshore- Development.

This Press Release is digital available under: www.saf-ag.com: Please
click on Press & Events / Press Releases

end of announcement euro adhoc
--------------------------------------------------------------------------------

ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technologie All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse München / free trade