euro adhoc: Valora Holding AG / other / Valora´s implementation of its Valora 4 Success strategy continues apace

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Valora: Implementation of its strategy

11.02.2009

Valora´s implementation of its Valora 4 Success strategy continues
apace: - conclusion of a general employment contract improves terms
of employment for Valora staff - logistics facility move successfully
completes major milestone

General employment contract improves terms of employment for Valora
staff Valora and the Swiss trade union Syna have today concluded a
general contract of employment. This contract, which will apply
retro-actively with effect from January 1, 2009, covers all Valora
employees in Switzerland.

The introduction of this general contract of employment has enabled
Valora to improve the employment terms for its staff in a number of
respects. The contract governs the following important areas: -
contractual minimum wages, graduated according to employees´
qualifications - entitlement to a 13th monthly wage or salary - 5
weeks paid holiday for all staff, rising to 6 weeks from age 50 -
paid vocational training days for retail staff with a view to
upgrading the retail sector - adjustment of weekly working times -
increase in night shift pay.

Valora has maintained a regular dialogue with the Syna union for some
years now. Both parties agreed more than a year ago to negotiate a
general contract of employment. Representatives of Valora staff also
participated in these negotiations.

In implementing this general contract of employment, which enshrines
and cements recent enhancements in employment conditions, Valora has
given a clear signal of its commitment to an active partnership
between employee and employer.

Logistics facility move successfully completes major milestone
Valora´s new logistics facility in Egerkingen opened its doors in
late November, with beverages as its first category. This was
followed by tobacco goods, whose Egerkingen logistics started 10 days
ago. The next steps for these two categories are the de-commissioning
of their legacy systems and the introduction of modern applications,
such as voice-based and light-based picking systems, which can
simultaneously handle orders for several customers. These new systems
will significantly raise the efficiency and quality of logistics
operations.

The transfer of Valora´s tobacco logistics to the Egerkingen facility
coincided with the integration of operations previously carried out
at its external logistics sites in Oensingen and Aarburg into the
Egerkingen operation. Further efficiency gains were achieved by
modifying the delivery areas covered by the railheads in Schlieren,
Zollikofen and Egerkingen, so that all deliveries to Switzerland´s
"Mittelland" region are covered from Egerkingen, thus further
centralising the group´s logistics and enhancing their performance.
The moves and their implementation phases were all executed smoothly,
without any interruption of services to customers.

"We have now successfully reached a further milestone in this key
project. Despite some initial scepticism, our Egerkingen staff are
now very enthusiastic about the new, streamlined processes." said
Thomas Vollmoeller, CEO.

*** Valora Holding AG Valora is an exchange-listed international
trading company devoted to supplying consumer markets which have high
turnover potential. The group´s activities are clearly focused on
those European markets where modern, mobile lifestyles have become
widespread.

- Valora Retail operates a number of standardised retail formats (k
kiosk, avec., presse & buch, Caffè Spettacolo) in heavily frequented
locations in Switzerland, Germany and Luxembourg. - Valora Media
supplies press products both to Valora´s own retail outlets and to
third-party customers in Switzerland, Austria and Luxembourg. -
Valora Trade is an exclusive distributor of food and non-food branded
fast-moving consumer goods in key European markets.

In 2007, the Valora group generated sales of CHF 2,821 million.

Further information is available on www.valora.com

end of announcement euro adhoc
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ots Originaltext: Valora Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Media Relations: Tel: +41 58 789 12 01

Stefania Misteli E-mail: stefania.misteli@valora.com

or

Investor Relations: Tel: +41 58 789 12 20

Mladen Tomic E-mail: mladen.tomic@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SWX Swiss Exchange / official market
BX Berne eXchange / official dealing