Orange Provides the First Truly End-to-End Care Service to Mobile Users

Paris (ots/PRNewswire) -

- Orange Care - Offering Customers Three Levels of Service -
Gives Peace of Mind and Protection to Mobile Users From the Time
They Purchase a Phone to When They Retire it

Orange today is launching Orange Care, a new end-to-end portfolio
of care services. These services will provide customers across Europe
with protection and peace of mind, not just for their device but also
for the increasingly valuable amount of information, content and data
that mobile users now put on their phones. The three-tiered care
package broadly covers transfer of content in Orange shops, insurance
with data backup/synchronisation services and recycling for their
phones. Designed to support customers throughout their lifetime with
Orange, it is the first truly end-to-end care solution by an operator
in Europe in the telecoms sector today and underpins a new approach
from Orange to drive the adoption of non-voice services.

The Orange Care portfolio offers customers three levels of
service which will initially focus on mobile customers but will
extend to include an offer for laptops in the future. These include
services such as:

- Transfer of contacts and content at point of sale: when customers buy
a new phone at an Orange shop, Orange will also propose to transfer
their content from their old phone. Customers can choose to have their
contacts automatically backed up onto the Orange network over the air
at regular intervals from then on
- Insurance and Backup: this includes an extended warranty
service as well as regular backup of contacts and content (photos,
music etc) either through Orange retail shops and/or over the air
- Recycle: Orange will encourage customers to recycle their
old phones when they decide to retire their device

Customers will pay for the service they require either through a
one-off fee or by monthly subscription. Non-Orange customers can also
benefit from Orange Care; services like transfer of content will be
available to them through a one-off payment and these customers can
take part in the Orange Recycle service without needing to become an
Orange customer.

Olaf Swantee, SEVP of Orange's global mobile business, commented:
"Currently, operators may offer customers insurance locally that
covers a device but at Orange, we will not only offer insurance but
also transfer and backup all their contacts and content as well as
provide a sustainable programme for recycling their old phones." Olaf
added, "The digital age we live in requires us to reinvent how care
is provided to all mobile users, to give them peace of mind and
protection for what's important to them. We have learnt that
customers place a different value on their phone, its contents and
their ability to stay in touch. This tiered package allows customers
to only pay for the level of service they want, giving them more
value for money and better control over what's most valuable to
them."

Insurance services will be available from Orange in France, UK,
Poland and Switzerland. Spain, Belgium, Romania and Slovakia will be
launching their insurance services in the next two months. Remaining
Orange Care solutions such as Backup and Recycling services will be
launched across the Orange footprint from Q2 09 onwards.

For more information about Orange visit
http://www.orange.com/en_EN/group/

ots Originaltext: Orange
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further information, please contact: Orange, Vanessa Clarke ,
+44(0)7891-056-593, vanessa.clarke@orange-ftgroup.com; Georgina Hart,
+44-7730-989-693, georgina.hart@orange-ftgroup.com