deCarta and Appello Partner to Provide Navigation for LG Electronics Handsets

Mobile World Congress, Barcelona (ots/PRNewswire) -

- Navigation Application Will be Added to Feature Phones
Worldwide

deCarta, the leading supplier of software and services for the
Location-Based Services (LBS) industry, and Appello, the supplier of
Wisepilot, the market leading online navigation and local search
service, today announced that they have reached an agreement with LG
Electronics, Inc. (LG) to install navigation and local search
services on LG feature phones worldwide. This will allow owners of LG
phones to have state-of-the-art navigation directly on their
GPS-enabled mobile phone.

Under the agreement with LG, deCarta will supply the Appello
Wisepilot navigation application built on deCarta's Drill Down Server
(DDS), providing LG handset users with an unparalleled navigation
experience enriched with best breed lifestyle content tailored for
core target groups. Additionally, the application will be integrated
with other mobile services such as geotagging and social networking.
The users will also benefit from a companion personal web portal
allowing further customization.

The services will be initially offered in over 40 countries,
where they will be pre-installed on all feature phones giving LG
users a free 30-day trial period, followed by the option to continue
the service under a daily, 6- or 12-month subscription plan.

Wisepilot is built on deCarta's DDS geospatial platform, the most
successful location platform on the market today. DDS allows
Wisepilot to easily integrate digital maps and database content drawn
from multiple sources for fast, accurate access to the user. DDS
provides flexible, patented spatial searching, geocoding and routing
for LBS applications.

"Location and navigation are quickly becoming required features
on mobile phones," said J. Kim Fennell, President and CEO of deCarta.
"We are excited to be partnering with a company of the stature of LG,
whose vision for rolling out navigation will make this valuable
service available to many more users worldwide."

"The Wisepilot solution is unique in its ability to provide
excellent navigation as well as localized content for different
regions", said DooWhan (Paul) Sang, Vice President of LG Electronics.
We feel that this addition will continue to differentiate the LG user
experience."

http://www.decarta.com

http://www.appello.se

http://www.wisepilot.com

http://www.lge.com

Contact:
Amanda Slayton-Joslin
Honcho PR
amanda@honchopr.com
+44(0)7774-601059
Michele Zipse
Marketing Communications, deCarta
mzipse@decarta.com
+1-415-398-0580
Leif Sundstrom
Vice President and General Sales Director, Appello
+46-706-155-146
leif.sundstrom@appello.com

ots Originaltext: deCarta
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Contact:, Amanda Slayton-Joslin, Honcho PR, amanda@honchopr.com,
+44(0)7774-601059, Michele Zipse, Marketing Communications, deCarta,
mzipse@decarta.com, +1-415-398-0580; Leif Sundstrom, Vice President
and General Sales Director, Appello, +46-706-155-146,
leif.sundstrom@appello.com