EANS-News: SAF AG / Winn-Dixie Selects SAF SuperStore to Automate Ordering Process

Leading US grocer will optimize inventory and reduce out of stocks

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companies/SAF direct sales success

Tägerwilen (euro adhoc) - DALLAS (May 18, 2009) - SAF U.S.A., Inc.
today announced that Winn-Dixie will utilize its SAF SuperStore
forecasting and ordering software to create automatic orders,
optimize inventory and reduce out of stocks.

Winn-Dixie, a leading supermarket chain based in Jacksonville,
Florida, will immediately begin planning for the implementation of
the computer generated ordering (CGO) solution throughout its entire
520 stores.

"Our goal is to continuously improve the quality of our customers'
shopping experience," said Charlie Weston, Chief Information Officer,
Winn-Dixie. "Once implemented, SAF's SuperStore solution should
provide us with the technology to improve our in-stock position of
everyday and promoted products to meet our customers' needs. By
optimizing our inventory, we also expect to reduce out of stocks, and
ultimately increase sales revenues across the supply chain."

SAF SuperStore will automate Winn-Dixie's orders using a demand-chain
management approach based on forecasted sales and current inventory
levels. The solution's forecasts will also take factors such as
seasonal effects, promotions, price changes and advertising campaigns
into account to provide cost-effective, accurate orders. Further,
micro forecasting will allow each item's sales history to be used to
address changing sales patterns in each store to meet localized
demand.

"We are eager to work with Winn-Dixie to automate its ordering and
replenishment processes," said Dr. Andreas von Beringe, founder,
president and CEO of SAF AG. "Our solution will deliver higher sales
and profits to create an even greater competitive edge."

Von Beringe added, "Winn-Dixie's selection of SAF further confirms
that we have a viable product in the marketplace. In these uncertain
economic times, it is clear that retailers are looking for solutions
to help strengthen their competitive advantage."

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For more information, please visit www.saf-usa.com.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the US's largest food retailers.
Founded in 1925, the Company is headquartered in Jacksonville, Fla.
The Company currently operates 520 retail grocery locations,
including more than 400 in-store pharmacies, in Florida, Alabama,
Louisiana, Georgia and Mississippi. For more information, please
visit www.winn-dixie.com.

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
un-certainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2008. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade