EANS-Adhoc: SinnerSchrader AG / SinnerSchrader takes over newtention technologies GmbH

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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19.05.2009

SinnerSchrader AG signed a contract today for the purchase of all
shares of newtention technologies GmbH. Subject to approval, which is
expected in the coming days, SinnerSchrader will thus take over one
of Europe's leading providers of ad server technologies.

newtention's core product is the n7 ad management suite, which uses
innovative profiling and targeting technologies to generate consumer
profiles via online marketing channels including search engines,
affiliates, display advertising, and websites. The collected profiles
enable companies and agencies to engage in more targeted,
performance-driven display advertising.

"Performance-oriented display advertising is clearly becoming
increasingly important," explained Matthias Schrader, CEO of
SinnerSchrader. "newtention's technology complies with data
protection regulations and helps advertisers and agencies collect
profiles on their own company websites and other Internet platforms
in order to significantly optimise their target-group marketing."

newtention was founded in 1999 and has spent the past years
developing its n7 premium ad management suite, which has been
marketed as an ASP service since the start of 2008. The specially
designed versions of the n7 suite are tailored to the needs of
advertisers, agencies, and marketers.

newtention will continue to operate with 15 employees at its
Norderstedt site as an independent company within the SinnerSchrader
Group. Founder and long-term managing director Marco Klimkeit, 29,
will leave newtention at the end of the month but will continue to
act as an advisor to the company. The position of managing director
will be taken over by Dirk Klose, 39, who has been responsible for
the development and application management of the n7 suite for the
past three years. Both parties have agreed to keep all further
details of the transaction confidential.

end of ad-hoc-announcement ==========================================
====================================== About SinnerSchrader
SinnerSchrader is a leading interactive agency in Germany.
SinnerSchrader develops interactive customer experiences which
radically intensify the relationship between brands and consumers.
SinnerSchrader was founded in 1996, has been listed on the stock
exchange since 1999, and has over 250 employees in Hamburg and
Frankfurt am Main.

end of announcement euro adhoc
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ots Originaltext: SinnerSchrader AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

SinnerSchrader Aktiengesellschaft

Thomas Dyckhoff, CFO, T. +49. 40. 39 88 55-0

Martin Recke, Corporate Communications, T. +49. 40. 39 88 55-181

E-mail: ir@sinnerschrader.de, F. +49. 40. 39 88 55-100

newtention technologies GmbH

Dirk Klose, Managing Director, T. +49. 40. 94 36 39-200

E-mail: d.klose@newtention.de, F. +49. 40. 94 36 39-100

Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade