EANS-Adhoc: AdLINK Internet Media AG transfers Display Marketing business to Hi-media Group in exchange for major shareholding in Hi-media

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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06.07.2009

Montabaur, July 6, 2009. AdLINK Internet Media AG (ISIN: DE 000549015
5) today reached an agreement with Hi-media S.A., Paris concerning
the transfer of the AdLINK Group´s Display Marketing business (AdLINK
Media) to the Hi-media Group. In return, the AdLINK Group will
receive 10.7% of shares in Hi-media S.A. (4,735,000 shares) plus
around EUR 12.2 million in cash. For this cash component AdLINK Group
will grant Hi-media a vendor loan at a standard market interest rate.
The vendor loan is to be repaid not later than June 30, 2011 in cash.
AdLINK Internet Media will also have the opportunity to increase its
position in Hi-media and to subscribe, in proportion of its stake, to
any increase in capital Hi-media might decide to engage in. In the
case that such capital increase is made when share price is below EUR
3.63, AdLINK Group commits to subscribe to an amount of EUR 12.2
million at a share price of EUR 3.63 per share.

With around 370 employees, sales of EUR 135.7 million and EBIT of EUR
15.2 million (before stock option costs) in fiscal year 2008, the
listed company Hi-media (ISIN: FR 000007598 8) is a leading
advertising network as well as a leading micropayment supplier in
Europe.

Following the contribution of its Display Marketing business
(operated via the brands AdLINK Media, composite and net:dialogs) to
Hi-media, the AdLINK Group will focus its operations and investments
in future on its performance-based business segments "Affiliate
Marketing" (affilinet) and "Domain Marketing" (Sedo) and participate
in the "Display Marketing" segment via its equity interests in the
listed companies Goldbach Media and Hi-media.

Similar to the 2007 participation in Goldbach Media, which operates
mainly in Austria, Switzerland and Eastern Europe (also via the
contribution of media business units in exchange for shares; current
AdLINK shareholding: 14.99%), the transfer of the company´s Display
Marketing business to Hi-media is intended to exploit synergies
between the media units of both companies and significantly enhance
market standing and profitability by increasing the scale of their
reach, portfolio, advertising customers and international presence.
This applies above all to the markets previously addressed separately
by both companies - Germany, France, Spain and Belgium - as well as
for the complementary markets of both companies in the UK, Italy, the
Netherlands, Sweden and Portugal. All in all, the merger of business
units under the roof of Hi-media will create a leading single-source
European ad network for national and pan-European advertising
campaigns with 126 million unique users in Europe (according to
Comscore, May 2009) with strong synergies to Hi-media´s micropayment
and publishing business in the course of further monetarization of
the websites belonging to the network.

The Display Marketing segment of AdLINK Media AG will be carried as
Discontinued Operations in the financial statements of the AdLINK
Group. The figures for the 1st quarter of 2009 and the prior-year
figures will be adjusted accordingly. If the deal is closed on
schedule in late August 2009, the AdLINK Group expects to receive
extraordinary income of around EUR 10 million from the transaction.
Sales of approx. EUR 141 million, earnings before interest, taxes,
depreciation and amortization (EBITDA) of approx. EUR 11.5 million
and pre-tax earnings (EBT) of around EUR 6.5 million are expected
from continued, performance-based operations in fiscal year 2009.

end of announcement euro adhoc
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ots Originaltext: AdLINK Internet Media AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Marcus Schaps

Head of Press and Public Relations

AdLINK Internet Media AG

Elgendorfer Strasse 57

56410 Montabaur

Germany

Tel: +49 2602/96-1319

Fax: 49 2602/96-1013

E-mail: presse@adlinkgroup.net

Branche: Online
ISIN: DE0005490155
WKN: 549015
Index: TecDAX, Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade