EANS-News: SAF AG / SAP Announces Intent to Acquire SAF AG

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Tägerwilen (euro adhoc) - WALLDORF, Germany and TÄGERWILEN,
Switzerland — July 20, 2009 — SAP AG (NYSE: SAP), the world´s leading
provider of business software, today announced its intent to make a
public tender offer to purchase all shares in SAF Simulation,
Analysis and Forecasting AG, one of the global forecasting and
replenishment software leaders in the retail and wholesale
industries. Through the intended acquisition, SAP plans to further
extend and complement its current planning, forecasting and
replenishment solution portfolio for retail and wholesale companies.
The companies have a long history of successful cooperation based on
an original equipment manufacturer (OEM) partnership. At present, SAP
does not hold any shares in SAF AG. SAP intends to offer SAF
shareholders an amount of EUR 11.50 per share, which represents a 9.5
percent premium according to the XETRA closing price (EUR 10.50) for
the SAF share on July 17, 2009, and a 33.9 percent premium to the
volume-weighted average price of the SAF shares in XETRA trading on
the Frankfurt Stock Exchange over the past three months. The offer
will be made subject to a minimum acceptance threshold of 50 percent
plus one share and the approval of the responsible anti-trust
authorities. Both major SAF shareholders, who together hold
approximately 38 percent of the shares in SAF, have agreed to accept
the SAP offer. SAF specializes in the development of ordering
and forecasting software for the retail, logistics and industrial
sectors. The company employs the innovative conceptual demand chain
management approach, which allows the process chain to be controlled
and optimized by its central driving force - the customer´s buying
behavior. SAF`s three related core products are software engines: SAF
SuperStore and SAF SuperWarehouse, targeted at automated goods
replenishment for the retail sector, and SAF SuperForecast that can
be used for forecast-based planning across all industries. SAF`s
groundbreaking software makes it possible to fully automate
replenishment processes and ensure their reliability using forecasted
future demands. The result is lower inventories, improved product
availability, and increased customer satisfaction. By increasing
revenues and reducing costs, retailers´ competitiveness increases.
Founded in 1996 and based in Tägerwilen, Switzerland, the company has
approximately 100 employees and subsidiaries in the United States,
Slovakia and Germany. "Since 2002, SAP has relied on our
technological expertise and has fully integrated our SAF engine into
its SAP Forecasting and Replenishment module within the framework of
our OEM partnership," said Dr. Andreas von Beringe, SAF´s founder,
CEO and president. "In becoming a part of SAP, SAF brings its
sustainable forecasting and replenishment expertise to the company.
We will tie together our strengths in development and sales and thus
help meet the increasing needs of current and future customers." Adds
von Beringe, "Our customers will clearly benefit from the combined
service and product portfolio as well as from the strong retail
expertise and the global reach of SAP as the worldwide market leader
in business software." For SAP, the retail and wholesale industries
are an important market with significant growth potential. Companies
in these industries increasingly prefer software that offers
standardized and integrated business processes from corporate
headquarters to the warehouse to the store level. Insightful sales
forecasts, greater transparency of stock level and replenishment
orders and process automation through forward-looking software
solutions are recognized more and more as areas of significant
importance in gaining competitive advantage. Nearly 100 customers
have licensed SAF technology to date, and have demonstrated that the
solution offering has proved of value to their business.
"Through the planned acquisition of SAF, SAP reiterates its strategy
to help our customers gain more clarity and transparency across their
businesses and drive sustainable efficiency through innovative and
reliable software solutions," said Bob Stutz, corporate officer and
member of the Executive Council, SAP. "With core components of the
SAF software already embedded into the SAP Retail solutions,
customers will further benefit from the joined solution and
technology portfolio, as well as from the combined innovative
strengths." The specific offer details will be provided in the offer
document which is expected to be published shortly at
http://www.sap.com/investor.

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++++++++++

About SAF SAF Simulation, Analysis and Forecasting AG specializes in
the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction. SAF AG was
established in 1996 by Dr. Andreas von Beringe and Prof. Dr. Gerhard
Arminger. SAF shares are listed at the official market (Prime
Standard) at the Frankfurt Stock Exchange (FWB). Today, the company
employs approx. 100 people. Consolidated sales revenues for fiscal
year 2008, were approx. EUR13.4 million with consolidated profit of
EUR2.1 million according to IFRS statements. SAF´s products are
distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Grapevine, Texas and in Slovakia,
Bratislava: SAF Simulation, Analysis and Forecasting Slovakia s.r.o.
with the focus on Nearshore-Development.

About SAP SAP is the world´s leading provider of business
software(*), offering applications and services that enable companies
of all sizes and in more than 25 industries to become best-run
businesses. With more than 86,000 customers in over 120 countries,
the company is listed on several exchanges, including the Frankfurt
stock exchange and NYSE, under the symbol "SAP." For more
information, visit www.sap.com.

# # #

(*) SAP defines business software as comprising enterprise resource
planning and related applications.

Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "should" and "will" and similar expressions as
they relate to SAP are intended to identify such forward-looking
statements. SAP undertakes no obligation to publicly update or revise
any forward-looking statements. All forward-looking statements are
subject to various risks and uncertainties that could cause actual
results to differ materially from expectations. The factors that
could affect SAP's future financial results are discussed more fully
in SAP's filings with the U.S. Securities and Exchange Commission
("SEC"), including SAP's most recent Annual Report on Form 20-F filed
with the SEC. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates.

Copyright © 2009 SAP AG. All rights reserved. SAP, R/3, mySAP,
mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and
services mentioned herein as well as their respective logos are
trademarks or registered trademarks of SAP AG in Germany and in
several other countries all over the world. All other product and
service names mentioned are the trademarks of their respective
companies. Data contained in this document serve informational
purposes only. National product specifications may vary.

Note to editors: To preview and download broadcast-standard stock
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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only: Guenter Gaugler, SAP, +49 6227
7-65416, Guenter.gaugler@sap.com, CET Holger Rungwerth, SAP, +41 58
871 - 6589, holger.rungwerth@sap.com, CET Christoph Liedtke, SAP, +49
6227 7-50383, christoph.liedtke@sap.com, CET SAP Press Office, +49
(6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com Astrid
Strömer, SAF, +41 71 666 7948, astrid.stroemer@saf-ag.com, CET

Investor Relations:
Stefan Gruber, SAP, +49 6227-74 48 72, investor@sap.com, CET
Astrid Strömer, SAF, +41 71 666 7948, astrid.stroemer@saf-ag.com, CET

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade