EANS-Adhoc: ESCADA AG improves Exchange Offer for Bondholders - Additional ESCADA shares provided by Existing Shareholders - Exchange Period and Subscription Period for New Shares extended

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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Restructuring

28.07.2009

München, July 28, 2009 - The Management Board and Supervisory Board
of ESCADA AG today resolved to improve the exchange offer for
bondholders and to extend the exchange period as well as the
subscription period of the subscription offer, both of which are key
parts of the current restructuring concept.

The exchange offer requires a minimum acceptance quota of at least
80% of the holders of the 2005/2012 bond. ESCADA AG has resolved to
improve the exchange offer today. In addition to the consideration
already offered, bondholders who have already exchanged or will
exchange their old bonds by the end of the exchange period, will
receive 10 ESCADA shares for every 1,000 euros in nominal value of
the old bond exchanged. As a consequence of this change, the exchange
period will be extended to August 11, 2009.

By offering this additional component of 10 ESCADA shares, ESCADA AG
aims to accommodate bondholders who wish to become shareholders and
participate in any possible future success of the Company. These
additional shares are being provided by certain existing
shareholders. The shareholders Fasshonaburu S.à.r.l. (shareholder:
Rustam Aksenenko), BO-DO Vermögensverwaltung GmbH (shareholder:
Wolfgang Herz) and Bestinver Gestión, S.A. as well as the board
members Bruno Sälzer, Werner Lackas and Claus Mingers have agreed to
make available, without consideration, a total of up to 2 million
ESCADA shares for this purpose if the exchange offer is successful.

Supplemental prospectus information will be made available on the
websites www.escada-anleihe.com and
http://investor-relations.escada.com.

At the same time, the subscription period for the subscription offer
is being extended to August 12, 2009 in order to permit the
simultaneous settlement of both the exchange offer and the
subscription offer. In addition, the trading period of subscription
rights on the Frankfurt Stock Exchange is being extended. The
corresponding supplement to the prospectus dated July 21, 2009 will
be made available by ESCADA AG free of charge following its approval
by the BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht -
German Federal Financial Supervisory Authority). Outside Germany and
Austria, the subscription offer is subject to all restrictions
imposed by applicable local law.

end of announcement euro adhoc
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ots Originaltext: Escada AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Investor Relations

Yara Kes

Tel.: +49 (0) 89 9944 1336

E-mail: yara.kes@de.escada.com

Presse:

Frank Elsner Kommunikation für Unternehmen GmbH

Frank Elsner

Tel.: +49 - 54 04 - 91 92 0

Email: info@elsner-kommunikation.de

Not for release, publication or distribution in the United States, Australia,
Italy Canada or Japan.

This information does not constitute a prospectus. The exchange offer in Germany
is made exclusively on the basis of the prospectus, which contains the
information for investors required under statutory provisions and which is
available on the websites of ESCADA AG (http://investorrelations.escada.com) and
the information agent Thomson Reuters (www.escadaanleihe.com); print copies may
be requested free of charge from ESCADA AG (Einsteinring 14-18, 85609
Aschheim/Munich, Germany).

The prospectus prepared for the subscription offer is available free of charge
from ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany).

This ad-hoc disclosure is not an offer for sale of securities in the United
States. Securities may not be sold in the United States absent registration with
the United States Securities and Exchange Commission or an exemption from
registration under the U.S. Securities Act of 1933, as amended. ESCADA AG does
not intend to register any part of any offering in the United States or to
conduct any public offering of securities in the United States.

This communication is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment professionals
falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005 (the "Order") or (iii) high net worth
companies, and other persons to whom it may lawfully be communicated, falling
within Article 49(2)(a) to (d) of the Order (all such persons together being
referred to as "relevant persons"). The securities are only available to, and
any invitation, offer or agreement to subscribe, purchase or otherwise acquire
such securities will be engaged in only with, relevant persons. Any person who
is not a relevant person should not act or rely on this document or any of its
contents.

The exchange offer is not extended to any persons (natural or legal) resident in
the Republic of Italy. The exchange offer is not being made, directly or
indirectly, in the Republic of Italy. The exchange offer and the prospectus has
not been submitted to the clearance procedure of the Commissione Nationale per
le Societa e la Borsa ("CONSOB") pursuant to Italian laws and regulations.

Accordingly, neither the prospectus, this ad-hoc disclosure nor any other
documents or materials relating to the exchange offer or the securities may be
distributed or made available in the Republic of Italy.

Branche: Clothing
ISIN: DE0005692107
WKN: 569210
Index: CDAX, Classic All Share, Prime All Share
Börsen: Berlin / Open Market
Hamburg / Open Market
Stuttgart / Open Market
Düsseldorf / Open Market
Frankfurt / regulated dealing/prime standard
München / regulated dealing