EANS-News: First half-year as expected for AdLINK Group

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Montabaur (euro adhoc) - First half-year as expected for AdLINK Group

Montabaur, August 11, 2009. AdLINK Internet Media AG looks back on a
difficult first six months of FY2009.

Consolidated sales reached EUR 102.1 million, compared with
prior-year sales still largely unaffected by the economic crisis of
EUR 113.8 million. Against the backdrop of reduced advertising
budgets around the world and the resulting pressure on margins from
fierce competition for the remaining budgets, key earnings ratios
also fell in the first half of 2009. As expected, earnings before
interest, taxes, depreciation and amortization (EBITDA) fell by
47.0%, from EUR 10.0 million to EUR 5.3 million, while pre-tax
earnings (EBT) were down by 59.5%, from EUR 7.9 million to EUR 3.2
million.

"In the first half of 2009 we too were hit hard by the effects of the
global financial and economic crisis on the online advertising
market," says Andreas Janssen, CFO of AdLINK Internet Media AG. "The
fall in customer demand, and the resulting pressure on prices and
margins, was felt most acutely in our Display Marketing business. As
a result, sales were down on last year in this segment - despite
stable key reach figures. The negative trend in Domain Marketing also
continued in the first half of 2009. In contrast to these two
segments, however, our Affiliate Marketing business continued to make
encouraging progress," explains Janssen. "In difficult economic
times, performance-based advertising formats, such as affiliate
marketing, can expand their business even under adverse conditions
for the advertising market as a whole."

The relevant key market figures for the AdLINK Group's three business
segments made varying progress:

In Affiliate Marketing (affilinet), there was a further year-on-year
increase in reach. With 1,692 program suppliers - compared with 1,470
last year - the number of affiliated websites increased from 448,000
to 477,000. Ad impressions generated per month improved from 6.9
billion to over 9.5 billion.

In the course of a quality and efficiency campaign carried out by
Sedo in the first half of 2009, the number of domains traded via Sedo
fell from 13.8 million last year to 13.2 million. Of this total,
around 6.2 million domains (prior year: 6.4 million) are available
for marketing purposes. The number of registered members grew by
11.9%, from around 800,000 to around 890,000.

In the Display Marketing segment, the number of monthly unique users
increased from 81.6 million in 2008 to 84.9 million. The average
number of ad impressions generated per month on websites marketed by
AdLINK Media grew from 10.2 billion to 10.6 billion.

In July 2009, the AdLINK Group transferred its Display Marketing
business to the French Hi-media Group. "We are thus actively shaping
the market consolidation process. In addition to synergy effects, the
new larger unit can expect improved profitability from its increased
scale with regard to reach, portfolio, advertising customers and
international presence," explains Marc Stilke, Speaker of the
Management Board of AdLINK Internet Media AG. "At the same time, our
stake of 10.7% will enable us to participate in the expected
medium-term growth of the Display Marketing sector. In future, the
AdLINK Group will focus fully on the performance-based business
fields of Affiliate Marketing and Domain Marketing."

"The year will probably remain difficult for all online marketers.
Nevertheless, online marketing will continue to grow in importance
and raise its share of the total advertising market," states Marc
Stilke. "Following the transfer to Hi-media of our Display Marketing
business, AdLINK Media, it will be carried in the balance sheet as
discontinued operations in future. As a consequence, we have adjusted
our forecasts for fiscal year 2009 and now expect sales for our
continued performance-based operations of approx. EUR 141 million,
EBITDA of around EUR 11.5 million and EBT of approx. EUR 6.5
million."

|Half-year comparison in |1st half-year |1st half-year 2009|Change in %|
|EUR million |2008 | | |
|Sales |113.8 |102.1 |-10.3 |
|EBITDA |10.0 |5.3 |-47.0 |
|EBT |7.9 |3.2 |-59.5 |
|Net income |5.0 |1.4 |-72.0 |

|Quarterly comparison in |Q2 2008 |Q2 2009 |Change in %|
|EUR million | | | |
|Sales |56.7 |50.1 |-11.6 |
|EBITDA |4.7 |2.3 |-51.1 |
|EBT |3.9 |1.3 |-66.7 |
|Net income |2.4 |0.6 |-75.0 |

About AdLINK Internet Media AG (ISIN DE 0005490155)

AdLINK Internet Media AG is a leading European supplier of online
performance marketing solutions. The company's two services,
affilinet (www.affili.net) and Sedo (www.sedo.com), together reach
over 100 million unique users. With the aid of our sophisticated
advertising technology, we convert visitors to over 5 million
internet domains and websites into sales leads and customers.

Further information is available from www.adlinkgroup.net

Contact partner:
Marcus Schaps
Head of PR
AdLINK Internet Media AG
Elgendorfer Str. 57
56410 Montabaur
Germany
Tel: +49 (0) 2602 - 96 1319
Fax: +49 (0) 2602 - 96 1013
E-mail: presse@adlinkgroup.net

end of announcement euro adhoc
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ots Originaltext: AdLINK Internet Media AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Matthias Förster

Telefon: +49(0)2602-96-1671

E-Mail: mfoerster@adlinkgroup.net

Branche: Online
ISIN: DE0005490155
WKN: 549015
Index: TecDAX, Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade