EANS-News: asknet AG / eCommerce in Asia, Latin America, and Eastern Europe - Opportunities and Risks

Why markets such as Asia, Latin America, and Eastern Europe are
attractive for producers of digital products such as software and
games

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Company Information

Utl.: Why markets such as Asia, Latin America, and Eastern Europe are
attractive for producers of digital products such as software and
games =

Karlsruhe, September 24, 2009 (euro adhoc) - A team of experts from
asknet AG has analyzed the eCommerce sectors of Asia, Latin America,
and Eastern Europe and identified potential for enormous growth. As a
leading provider of outsourcing solutions for the global electronic
software distribution (ESD) industry, asknet regularly examines the
market potential for online sales of digital products such as
software. The company´s latest research concludes that the regions
named above offer major eCommerce opportunities. This applies
especially to digital products such as software, games, and music.
The team of experts has produced three white papers that bring
together information on individual countries with an analysis of the
opportunities and risks presented by online sales.

eCommerce in the Countries of Asia With a population of approximately
1.3 billion, China has more inhabitants than any other nation - and
it is home to almost 300 million Internet users, making it the
world's largest online market as well. The potential of this growing
market has not yet been fully exploited.

eCommerce in the Countries of Latin America Viewed with an eye to the
online market, Latin America presents a number of contradictions. On
the one hand, with almost 560 million inhabitants it represents only
7.4 percent of the world´s Internet users. On the other, this small
market is growing faster than any other.

eCommerce in the Countries of Eastern Europe The countries of Eastern
Europe currently find themselves in a stage between development and
industrialization, which has had a motivating impact on the push
towards the latter. In many ways they are still battling with the
political, economic and social legacies and vestiges of socialism.
However, there is a widespread interest in technical innovation that
leads to the conclusion that eBusiness in Eastern Europe is currently
standing on the brink of explosive growth.

Based on the results of the studies, asknet can offer special
services to companies: using detailed information on these markets,
asknet provides individualized support in analyzing and planning the
company's successful entry into these online markets.

About asknet asknet offers its clients customized outsourcing
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the University of Karlsruhe, one of Germany´s most
prestigious technical universities, the company has become the number
two independent global provider for electronic software distribution.
In addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software
distribution such as softwarehouse.de, one of Europe's largest. In
2008, asknet had sales of about 74.7 million euros. Among its
customers are well-known software publishers such as CollabNet, DivX,
Ipswitch, F-Secure, Nero, Panda Security, Steganos, and NetObjects.
asknet supplies software products to around eighty percent of German
universities.

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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

asknet AG

Kirsten Neininger

Corporate Marketing Manager

Telefon: +49 (0) 721 96 458 6399

asknet, Inc.

Bernard Haug

Phone: +1 (415) 352-2622

eMail: bernard.haug@asknet.com

e-mail: kirsten.neininger@asknet.de

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurt / free trade/entry standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade