EANS-Adhoc: adidas AG / adidas AG Announces Early Redemption of the Convertible Bond 2003/2018 (ISIN DE0009038968)

--------------------------------------------------------------------------------
ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
--------------------------------------------------------------------------------

date of causation: 07.10.2009

Herzogenaurach - adidas AG has decided today to approve the early and
complete redemption of the 2.5% Convertible Bonds 2003/2018 with
conversion rights into adidas AG (formerly adidas-Salomon AG)
no-par-value ordinary bearer shares in the total principal amount of
EUR 400,000,000 issued on October 8, 2003 by adidas International
Finance B.V. (formerly adidas-Salomon International Finance B.V.) and
unconditionally and irrevocably guaranteed by adidas AG. The
redemption will be effected prior to maturity on October 8, 2009,
effective November 23, 2009.

On November 23, 2009, the bonds will be redeemed at the total
principal amount plus interest on the principal amount accrued until
(but excluding) this day as far as bondholders do not exercise their
conversion rights by the end of November 9, 2009.

Given the current adidas AG share price, the Company expects the
bondholders to largely or completely exercise their conversion
rights. In case all holders of the convertible bond make use of their
conversion rights, up to 15,684,313 ordinary bearer shares based on
the Contingent Capital 2003/II of the Company will be issued against
the conversion of a claim for payment of EUR 25.50 per share. The new
shares will be entitled to dividends as of the beginning of the
financial year 2009.

As far as the conversion rights are exercised, adidas AG will reduce
its net debt and increase its equity, bringing the Company closer to
its declared goal of financial leverage below 50%.

Ende der Mitteilung euro adhoc
--------------------------------------------------------------------------------

ots Originaltext: adidas AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Dennis Weber

Investor Relations Manager

Telefon: +49 (0)9132-84 4989

Email: Dennis.Weber@adidas-Group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade