Atmel Appoints Joerg Strughold as Vice President of European Sales

San Jose, California (ots/PRNewswire) -

- Industry executive brings 15 years of leadership and sales
experience to the European marketplace

Atmel(R) Corporation (Nasdaq: ATML), a leader in touch technology
and microcontroller-based solutions, today announced the appointment
of Joerg Strughold as Vice President of European Sales. In his new
role, Joerg will be responsible for growing sales revenue in the
European region. He reports directly to Rob Valiton, vice president
of the Americas & EMEA Sales and Global Sales Operations.

Joerg joins Atmel from Qimonda, the former memory division of
Infineon Technologies, where he was global head of sales and
marketing as well as regional president for the European region.
Prior to Qimonda, Joerg led the European sales organization at
Infineon during a time of significant growth in both product and
solution sales. Among other leadership positions during his 15 years
of international semiconductor business experience, Joerg has also
served as a marketing manager at Siemens Semiconductor's
Microcontroller Business Unit.

"I am very pleased to join a leading solutions provider of touch
technology and microcontroller-based solutions," said Joerg
Strughold, vice president of European Sales of Atmel. "Atmel has
gained excellent momentum in the European markets with its
microcontrollers, touch technologies and complementary products. I am
confident we can continue building on this momentum. I aim to support
the European engineering and management communities to further grow
our customers' business with Atmel solutions."

"We are excited to bring a very experienced industry executive to
run our European sales team," said Rob Valiton, vice president of the
Americas & EMEA Sales and Global Sales Operations at Atmel. "Joerg
brings decades of leadership, sales and management experience to our
European team. We believe Joerg will successfully lead the European
sales team to gain additional market share in the microcontroller and
touch arenas for Atmel."

Photo

To download a high-resolution photo of Joerg Strughold, please
click the following link:
http://www.atmel.com/images/homepage_new/press/Joerg_Strughold.jpg .

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

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Press Contacts:
Clive Over, Director of Public Relations
Tel: +1-408-487-4305, Email: clive.over@atmel.com

ots Originaltext: Atmel Corporation
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Contact:
Clive Over, Director of Public Relations of Atmel Corporation,
+1-408-487-4305, clive.over@atmel.com