EANS-Adhoc: Goldbach Media AG / Adconion and Goldbach Media sign cooperation

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Company Information

20.11.2009

Adconion and Goldbach Media sign Partnership:
Goldbach Media expands performance marketing

Partnership with Adconion Media Group - exclusive use and joint
development of proprietary technology - new online marketing models
with high margins - continuously strong growth in online advertising
- investments in all Goldbach markets - double-digit EBIT growth
expected from 2011 onwards.

Küsnacht, 20 November 2009. The Goldbach Media Group, active in ten
countries and the leading advertising marketer for private
electronic, interactive and mobile media has signed a partnership and
licensing agreement with the Adconion Media Group, the world's
largest independent online advertising site representation and online
advertising network. Through this partnership Goldbach Media has
exclusive use of proprietary targeting and optimization technology
for performance marketing, enabling the launch of network-centric
online marketing models in Switzerland, Austria and across its
Eastern European markets. The partnership is strategic and longterm,
an equity stake is not envisaged. With its dual strategy, Goldbach
Media plans to complement its classic site representation business
for display advertising with the launch of high margin
performance-oriented and network-centric marketing models in the
growing market for online marketing.

The American-European Adconion Media Group
({www.adconion.com}[HYPERLINK: http://www.adconion.com]) with 16
subsidiaries in the US, Australia and five European markets is the
world's largest independent online advertising network. With its
proprietary targeting and optimization technology developed at its
development center in Santa Monica, California, Adconion reaches
worldwide over 300 million or one third of all global internet users
with the second largest global reach after Google. (comScore)

The partnership creates a combined online site representation and
advertising network with a global reach of close to 400 million
internet user which delivers over 20 billion ad impressions per
month.

Performance marketing has developed into a highly profitable growth
driver in the online segment. With the deployment of the technology
developed by Adconion, Goldbach Media plans to quickly develop new
performance-oriented and network-centric marketing models in
Switzerland, Austria and Eastern Europe.

Complementary to its classic site representation business Goldbach
Media aggregates through the Adconion network centric technology user
segments and target groups that are addressed through its proprietary
targeting and optimizing technology.

The network centric online advertising model serves as a marketplace
between advertising platforms, audiences, and advertisers.

Adconion and Goldbach Media are companies which also complement one
another in terms of market coverage. Adconion is represented with
subsidiaries in the USA, Australia, Britain, Germany, France and
Spain, while Goldbach Media has a strong market position in
Switzerland and Austria, as well as Southeast and Eastern Europe.

Goldbach Media will invest in the implementation of
performance-oriented, network-centric marketing models over the
coming year. A dual strategy will be pursued, with Goldbach Media
continuing as a classic online advertising representative for premium
inventory while also establishing high margin, performance-oriented,
network-centric marketing models. The company thus expects
substantial profit contributions with continuing sales growth in the
online segment from 2011 onwards, following the transitional year
2010 - and thus the return of double-digit EBIT growth.

"Goldbach Media is superbly positioned in its traditional markets as
well as in Southeast and Eastern Europe," says Klaus Kappeler, CEO of
Goldbach Media. "We will continue to ceomplement our position as a
classic site representative through technological leadership in the
area of performance-oriented and network-centric marketing models. In
so doing, we will attain higher margins. The online market has shown
double-digit growth, and particularly in Eastern Europe, it still has
a lot of catching up to do."

Additional Ad hoc-Publicity Information

Goldbach Media holds 100% of ARBOmedia Polska Sp. z o.o.

Goldbach Media has purchased via its subsidiary ARBOmedia-Group the
remaining 25% of the shares of the Polish Online Advertising company
ARBOmedia Polska Sp. z o.o., Warschau, previously held by the
management and is now in possession of 100% of the shares. The
management is tied to the comoany through long term contracts.
ARBOmedia Polska was acquired by Goldbach Media in the course of its
acquisition of the ARBOMedia-Group in 2008.

About Adconion Adconion Media Group ({www.adconion.com}[HYPERLINK:
http://www.adconion.com]) is the largest independent global audience
and content network. Dedicated to true partnerships with agencies and
marketers, Adconion arms agencies with customized technology and
products designed in-house, while delivering massive global reach
across multiple platforms through a single network.

Adconion reaches nearly 300 million unique users worldwide - 1/3 of
the total global Internet population - and is ranked number two in
the global comScore ratings. Adconion is also an international leader
in evolving the ad network model to create, distribute and monetise
video content. The company completed a record £40.9 million (US$80
million) Series C round of funding led by Index Ventures in February
2008, and won the Investor AllStars award for 2008 "Deal Envy of the
Year," in addition to being named in the Library House list of the
hottest 100 private mediatech companies in Europe. Adconion has 16
offices in 7 countries around the world, including London, Munich,
Hamburg, Dusseldorf, Paris, Madrid, Toronto, Los Angeles, New York,
San Diego, Chicago, Sydney, Melbourne, Detroit, San Francisco and
Brisbane. Adconion is a member of the International Advertising
Bureau (IAB) and a founding member of IASH Europe.

end of announcement euro adhoc
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ots Originaltext: Goldbach Media AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Paul Riesen, Germaine Müller

Tel. +41 44 914 91 00

Mobile: +41 79 688 24 74

Fax: +41 44 914 93 60

paul.riesen@goldbachmedia.com; germaine.mueller@goldbachmedia.com

Branche: Media
ISIN: CH0004870942
WKN: 487094
Index: SPI, SPIEX
Börsen: SIX Swiss Exchange / official dealing