EANS-Voting Rights: adidas AG / Release of a voting rights announcement according to article 26, section 1.1 WpHG (Securities Trading Act) with the aim of a Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Person/company obliged to make the notification:

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Name: Various - see Publication
Place: Various
State: Various

Company data:
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Name: adidas AG
Address: Adi-Dassler-Str. 1-2, 91074 Herzogenaurach
Place: Herzogenaurach
State: Germany

1) On December 7, 2009, BlackRock Financial Management, Inc., New York, USA,
notified us pursuant to article 21 section 1 WpHG (German Securities Trading
Act) that the percentage of voting rights held by them in adidas AG (ISIN
DE0005003404), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 3% on December 1, 2009 and on this date amounted to 4.74%
(9,921,962 shares with voting rights).

4.74% (9,921,962 shares with voting rights) of these voting rights are to be
attributed to BlackRock Financial Management, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

2) On December 7, 2009, BlackRock Holdco 2, Inc., New York, USA, notified us
pursuant to article 21 section 1 WpHG (German Securities Trading Act) that the
percentage of voting rights held by them in adidas AG (ISIN DE0005003404),
Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on
December 1, 2009 and on this date amounted to 4.74% (9,921,962 shares with
voting rights).

4.74% (9,921,962 shares with voting rights) of these voting rights are to be
attributed to BlackRock Holdco 2, Inc. pursuant to article 22 section 1 sentence
1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

3) On December 7, 2009, BlackRock, Inc., New York, USA, notified us pursuant to
article 21 section 1 WpHG (German Securities Trading Act) that the percentage of
voting rights held by them in adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse
1, 91074 Herzogenaurach, has exceeded the threshold of 3% on December 1, 2009
and on this date amounted to 4.93% (10,308,916 shares with voting rights).

4.93% (10,308,916 shares with voting rights) of these voting rights are to be
attributed to BlackRock, Inc. pursuant to article 22 section 1 sentence 1 no. 6
WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, December 8, 2009

adidas AG
The Executive Board

end of announcement euro adhoc
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ots Originaltext: adidas AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade