EANS-Adhoc: LifeWatch AG hires new Top Managers to drive growth strategy • Brent Cohen to spearhead global growth as President and COO • Jake Mendelsohn appointed Executive Vice President

--------------------------------------------------------------------------------
ad-hoc disclosure transmitted by euro adhoc with the aim of a Europe-wide
distribution. The issuer is solely responsible for the content of this
announcement.
--------------------------------------------------------------------------------

11.01.2010

Neuhausen am Rheinfall / Switzerland, January 11, 2010 - LifeWatch AG
(SIX Swiss Exchange: LIFE), the leading wireless remote cardiac and
medical patient monitoring service provider in the USA, today
announced the strengthening of its Management Team. Brent Cohen was
appointed President and Chief Operating Officer of LifeWatch AG and
Jake Mendelsohn as Executive Vice President of LifeWatch AG. Brent
Cohen, an internationally renowned manager, will lead the Company´s
growth initiatives in the remote patient monitoring business and
beyond.

Brent Cohen has accumulated over 20 years of extensive management
expertise in various executive roles in both public and private
industrial and service companies, and has a proven track record of
management successes. Amongst others, Brent Cohen, as CEO and Board
Member, drove the turnaround of DoveBid, Inc., the largest global
online auction marketplace for surplus capital and reverse supply
chain assets. Prior to that, he served as President and COO at First
Advantage Corporation. His past achievements also include the
build-up and sale of Packard Bell. Brent Cohen has been supporting
LifeWatch as business consultant during the last months and has
already built a profound understanding of the Group and the industry.

At the same time, Brent Atwood will assume responsibility as Chief
Sales Officer at LifeWatch Services Inc. /USA, taking over from his
predecessor Mike Fiorito who has left the Company to pursue other
challenges.

In addition, Jake Mendelsohn was appointed Executive Vice President
of LifeWatch AG. Jake Mendelsohn brings with him more than 20 years
experience in improving and managing operational and technology
functions of both small and large global companies in various
sectors. In the past, he has worked with Brent Cohen in building a
series of successful businesses. He will now support the Group´s
growth strategy by improving and streamlining business processes and
implementing technology solutions.

"We are delighted that Brent Cohen has joined us to lead the
continued expansion of LifeWatch as we move towards new application
areas and new markets;" said Yacov Geva, Chairman and CEO of
LifeWatch AG. "Brent Cohen´s experience brings us to a new level of
operational, sales and management sophistication. With his proven
track record, he will spearhead the continued growth of our
monitoring platforms worldwide. I am confident that we will excel at
leveraging the Company's existing leadership position of innovative
products and services and aggressively target new market
opportunities with broader disease management capabilities. At the
same time, I am very pleased that Brent Atwood can now focus solely
on the sales and business development activities of LifeWatch
Services Inc. /USA. I am convinced that, in the new setup, we will be
able to drive the Company into a prominent global share in the
exciting field of wireless medicine and remote monitoring. Jake
Mendelsohn will support our growth by automating processes, improving
efficiencies and designing and setting up integrated systems which
will allow LifeWatch to further enhance our competitive advantage."

Brent Cohen added:" I am pleased to join the LifeWatch team to lead
the next phase of our global growth. My focus is to ensure that we
grow the business rationally, without compromising financial
performance, while effecting adequate controls and infrastructure
capability to continue to deliver the highest level of physician and
patient care, coupled with superior diagnostic yield. Jake
Mendelsohn´s input will be instrumental in this area. LifeWatch is
well positioned to capitalize on the dynamic changes occurring in the
health care industry: the company and industry is at an inflection
point, with remote monitoring and wireless medicine poised for
dramatic growth and global acceptance both in the traditional
reimbursable and other market segments. With its unique access to
technology, improved diagnostic yields and patient care, the Company
will accelerate its efforts to exploit the tremendous opportunity in
the domestic and global marketplace."

The Group Management of LifeWatch now comprises Yacov Geva, Chairman
and Chief Executive Officer LifeWatch AG; Kobi Ben Efraim, Chief
Financial Officer LifeWatch AG; Brent Cohen, President and Chief
Operating Officer LifeWatch AG; and Jake Mendelsohn, Executive Vice
President LifeWatch AG; as well as Brent Atwood, Chief Sales Officer
LifeWatch Services Inc. /USA; and Reuven Freudinger, Vice President
Business Development and Marketing CardGuard Scientific Survival,
Ltd/Israel.

Curriculum vitae Brent Cohen Most recently, Brent Cohen was Chief
Executive Officer and a member of the Board of Directors of DoveBid
Inc. (a Texas Pacific Group and Softbank Capital controlled company),
the largest global online auction marketplace for surplus capital and
reverse supply chain assets operating in 20 countries, where he
realigned the business strategy, introduced new products and
services, and increased recurring revenues from Global 1000 customers
prior to its successful sale in 2008.

Prior to that he served as President and Chief Operating Officer of
First Advantage Corporation (NASDAQ NM:FADV), a company which was
formed through the merger of The First American Corporation´s (NYSE:
FAF) Screening Technology division with US SEARCH.com (NASDAQ: SRCH),
where he had served as Chairman and Chief Executive Officer since
2000. First Advantage is a leading provider of best-in-class
single-source solutions for the screening and risk mitigation needs
of global corporations and consumers. Brent Cohen refined the
company's strategy and business model with the culmination of First
Advantage Corporation going public in June 2003 with an initial
market capitalization of USD 500 million.

From the start of Packard Bell NEC (formerly Packard Bell
Electronics) until his departure 11 years later in 1998, Brent Cohen
held various senior management positions including President, Chief
Operating Officer, and Chief Financial Officer. During his tenure,
Packard Bell became the number one selling home computer worldwide,
reaching over USD 4 billion in sales in more than 50 countries.

Currently Brent Cohen serves on the Board of the California Oncology
Research Institute in California.

Earlier in his career, Brent Cohen worked in various management
positions at Arthur Young. Brent is a Chartered Accountant and holds
a Masters of Business Administration from the University of Cape
Town/South Africa. Brent Cohen is 51 years old and a South African
citizen.

Curriculum vitae Jake Mendelsohn Most recently Jake Mendelsohn served
as Executive Vice President for Global Operations and Technology at
DoveBid, Inc., where he restructured the global operations teams,
automated processes and enhanced the company´s systems offerings to
improve efficiency, reduce cost and improve quality. From 2000 until
2003, he served as Chief Information Officer at First Advantage
Corporation (NASDAQ NM: FADV) and US Search.com, Inc (NASDAQ:SRCH),
where he was responsible for systems strategy, call centers, service
fulfillment and IT operations.

Prior to that, Jake Mendelsohn served from 1996 to 2000 as CIO for
PETsMART, the largest specialty pet retailer of services and
solutions for pets. He directed the information technology operations
and the IT strategy of the company and implemented enterprise
resource planning systems to support company growth. In 1999,
RETAILTECH Magazine named Mendelsohn one of their "Top 10 CIOs of the
Year."

Earlier in his career, Jake Mendelsohn acted from 1986 until 1996 as
principal with The Windsor Park Group, a management consultancy
practice, and held before financial management positions at IBM and
Arthur Andersen. He has a graduate degree in accounting and is a
Chartered Accountant. Jake Mendelsohn, born in 1956, is a South
African citizen.

end of ad-hoc-announcement ==========================================
====================================== About LifeWatch AG

LifeWatch AG, headquartered in Neuhausen am Rheinfall and listed on
SIX Swiss Exchange (LIFE), Switzerland, is the leading healthcare
technology and solution company, specializing in advanced telehealth
systems and wireless remote patient monitoring services. LifeWatch
services treat high-risk and chronically ill patients, health
conscious consumers and wellness programs. LifeWatch has subsidiaries
in the United States, the Netherlands, Japan, the United Kingdom,
Switzerland and Israel. LifeWatch AG is the parent company of
LifeWatch Services Inc., a leading US-based cardiac monitoring
service provider, and manufacturer of telecardiology products.
LifeWatch is also introducing a new program for Home SleepTesting of
Obstructive Sleep Apnea (OSA) patients under the brand name
NiteWatch. For additional information, please visit www.lifewatch.com
and www.nitewatchservices.com

Sign-up for customized e-mail alerts and documentation requests is
available at http://production.investis.com/lifewatch/alert-service/

This press release includes forward-looking statements. All
statements other than statements of historical facts contained in
this press release, including statements regarding future results of
operations and financial position, business strategy and plans and
objectives for future operations, are forward-looking statements. The
words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,”
“intend,” “expect” and similar expressions are intended to identify
forward-looking statements. LifeWatch AG has based these forward
looking statements largely on current expectations and projections
about future events and financial trends that it believes may affect
the financial condition, results of operations, business strategy,
short term and long term business operations and objectives, and
financial needs. These forward-looking statements are subject to a
number of risks, uncertainties and assumptions. In light of these
risks, uncertainties and assumptions, the forward-looking events and
circumstances described may not occur and actual results could differ
materially and adversely from those anticipated or implied in the
forward-looking statements. All forward-looking statements are based
only on data available to LifeWatch AG at the time of the issue of
this press release. LifeWatch AG does not undertake any obligation to
update any forward-looking statements contained in this press release
as a result of new information, future events or otherwise.

THIS PRESS RELEASE IS NOT BEING ISSUED IN THE UNITED STATES OF
AMERICA AND SHOULD NOT BE DISTRIBUTED TO UNITED STATES PERSONS OR
PUBLICATIONS WITH A GENERAL CIRCULATION IN THE UNITED STATES. THIS
PRESS RELEASE DOES NOT CONSTITUTE AN OFFER OF SECURITIES OF LIFEWATCH
AG OR ANY OF ITS SUBSIDIARIES FOR SALE IN THE UNITED STATES OR AN
INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES OF LIFEWATCH
AG OR ITS SUBSIDIARIES IN THE UNITED STATES. IN ADDITION, THE
SECURITIES OF LIFEWATCH AG AND ITS SUBSIDIARIES HAVE NOT BEEN
REGISTERED UNDER THE UNITED STATES SECURITIES LAWS AND MAY NOT BE
OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES OR TO U.S.
PERSONS ABSENT REGISTRATION UNDER OR AN APPLICABLE EXEMPTION FROM THE
REGISTRATION REQUIREMENTS OF THE UNITED STATES SECURITIES LAWS. ANY
PUBLIC OFFERING OF SECURITIES TO BE MADE IN THE UNITED STATES WILL BE
MADE BY MEANS OF A PROSPECTUS THAT MAY BE OBTAINED FROM LIFEWATCH AG
OR ITS SUBSIDIARIES, AS APPLICABLE, AND WILL CONTAIN DETAILED
INFORMATION ABOUT THE ISSUER AND ITS MANAGEMENT AS WELL AS FINANCIAL
STATEMENTS OF THE ISSUER.

end of announcement euro adhoc
--------------------------------------------------------------------------------

ots Originaltext: LifeWatch AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

For further information from LifeWatch please contact:

Kobi Ben Efraim, Chief Financial Officer, LifeWatch AG

Tel +41 52 632 00 50 | Fax +41 52 632 00 51 | E-mail kobibe@lifewatch.com

Sensus Investor & Public Relations GmbH, Zürich:

Tel +41 43 366 55 11 | Fax +41 43 366 55 12 | E-mail lifewatch@sensus.ch

Branche: Healthcare Providers
ISIN: CH0012815459
WKN: 1281545
Index: SPI, SPIEX
Börsen: Frankfurt / Open Market / XETRA
SIX Swiss Exchange / Hauptsegment
Berlin / free trade