Trends in Telecoms Change our Lives

Barcelona, Spain, February 17, 2010 (ots/PRNewswire) - About 50-thousand
telecoms and media professionals are expected to gather in Barcelona,
Spain this week for the GSMA Mobile World Congress. Ericsson is
presenting its telecoms vision and latest solutions there.

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"The industry is defining a lot of our futures," says Michael
O'Hara, chief Marketing Officer of the GSM Association. "If you think
about connecting every object in the world, everything in our lives
is affected by mobile, whether it's our health monitors, cars, or
smart grids. We're entering the era of the connected lifestyle," he
said.

Ericsson has been preparing its presence at the huge industry
fair for about six months. Ben deVries, head of Experience Marketing
for Ericsson, says: "We start by thinking about what we want to
communicate, and from there we develop the content. The theme for
this year is Time to Act, Space to Think."

Ericsson has demonstrations of how telecoms can transform five
industries through telecoms: transport, health, government, media and
utilities.

"The industry needs to move, and fast, right now. The world is
changing and we need to lead the change. Visitors will experience
this in every aspect of our communications, from online to in
person," says deVries.

Notes to Editors:

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more than
80,000 employees generated revenue of SEK 206.5 billion (USD 27.1
billion) in 2009. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New
York.

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For further information, please contact
Ericsson Corporate Public & Media Relations
Phone: +46-10-719-69-92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46-10-719-00-00
E-mail: investor.relations@ericsson.com

ots Originaltext: Ericsson
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Contact:
CONTACT: For further information, please contact: Ericsson
CorporatePublic & Media Relations, Phone: +46-10-719-69-92,
E-mail:media.relations@ericsson.com. Ericsson Investor Relations,
Phone:+46-10-719-00-00, E-mail: investor.relations@ericsson.com