Mobiletag: The First Universal Barcode Reader and Price Comparator Available on OVI Store!

Paris, March 5, 2010 (ots/PRNewswire) - Mobile Tag, the European leader
in mobile barcode solutions, has launched in February its latest
application: mobiletag Universal Reader and shopping.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100305/381051 )

Mobiletag is already a downloadable application on all major
mobile stores: Android, Iphone, Blackberry, Windows... And now on
NOKIA OVI Store!

Mobile Tag has always tried to develop new technology from the
consumer's point of view, and the mobiletag Universal Reader &
shopping on OVI Store is no exception.

The concept behind this application is to send, receive and share
information and best prices to everyone and for everyone through all
standardized barcodes. The millions clients of NOKIA across the world
have now the possibility to update their mobiletag application
already embedded or to download the latest version.

Scanning a barcode with your Nokia mobile phone is simply taking
a picture of it with your phone, using the mobiletag application.
Mobiletag on OVI Store is free!

Go to OVI Store and enter "mobiletag".

Mobiletag: Universal Reader available on OVI Store

For the first time, your mobile phone can scan the three
international standard barcodes with a single application. Mobiletag
scans 1D barcodes (EAN 13, UPC, etc.) and 2D barcodes (Datamatrix,
flashcode, Fotokody, QR-Code, etc.). This version is, for the moment,
compatible with the latest mobile top sales of NOKIA (N97 & 5800
coming soon).

Finally, a Universal reader that is truly Universal!

Mobiletag: Shopping

In addition to the Universal reader, mobiletag has developed a
shopping offer based on product price comparator. Consumers can
compare the best offers from different merchants.

The price comparator works on 1D barcodes.

Initially, you can compare prices offered by websites. You will
then also be able to get product information from stores around you.

Get the best price and purchase products using your Nokia mobile
phone, or go to the store to find your product.

There are 1D barcodes everywhere around us so scanning can become
a game; however, mobiletag really allows you to save money on your
purchases.

About Mobile Tag.

Innovative company, Mobile Tag is a leading software developer
specialising in mobile handset software solutions.

In 2006, the company launched mobiletag, an embedded software
application that allows mobile phones to read 2D barcodes, otherwise
known as tags, simply by using the phone's camera. Mobile Tag
developed the software to create quick access to external content.

Mobile Tag received a venture capital investment of 4 million
euros in October 2008, funded by new lead investor Alven Capital and
by existing shareholders (XangeCapital and IDF Capital). This capital
increase will allow mobiletag to pursue its international growth
strategy in the market of barcodes (Europe, USA). mobiletag has
already established business partnerships with the major mobile
network Operators and with international brands.

http://www.mobiletag.com. For mobiles, please use:
http://m.mobiletag.com.

Mobile Tag is a member of GS1, the OMA and is partners with AFMM
.

ots Originaltext: MobileTag
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Press contact: Christian Francois VIALA,
press@mobiletag.com,+33(0)1-45-27-33-35