EANS-Voting Rights: adidas AG / Release of a voting rights announcement according to article 26, section 1.1 WpHG (Securities Trading Act) with the aim of a Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Person/company obliged to make the notification:

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Name: Various - see Publication
Place: Various
State: Various

Company data:
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Name: adidas AG
Address: Adi-Dassler-Str. 1-2, 91074 Herzogenaurach
Place: Herzogenaurach
State: Germany

1) On March 16, 2010, BlackRock Financial Management, Inc., New York, USA,
notified us pursuant to article 21 section 1 WpHG (German Securities Trading
Act) that the percentage of voting rights held by them in adidas AG (ISIN
DE0005003404), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 5% on March 12, 2010 and on this date amounted to 5.03% (10,533,558
shares with voting rights).

5.03% (10,533,558 shares with voting rights) of these voting rights are to be
attributed to BlackRock Financial Management, Inc. pursuant to article 22
section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence
2 WpHG.

2) On March 16, 2010, BlackRock Holdco 2, Inc., Wilmington, Delaware, USA,
notified us pursuant to article 21 section 1 WpHG (German Securities Trading
Act) that the percentage of voting rights held by them in adidas AG (ISIN
DE0005003404), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 5% on March 12, 2010 and on this date amounted to 5.03% (10,533,558
shares with voting rights).

5.03% (10,533,558 shares with voting rights) of these voting rights are to be
attributed to BlackRock Holdco 2, Inc. pursuant to article 22 section 1 sentence
1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

3) On March 16, 2010, BlackRock, Inc., New York, USA, notified us pursuant to
article 21 section 1 WpHG (German Securities Trading Act) that the percentage of
voting rights held by them in adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse
1, 91074 Herzogenaurach, has exceeded the threshold of 5% on March 12, 2010 and
on this date amounted to 5.21% (10,904,232 shares with voting rights).

5.21% (10,904,232 shares with voting rights) of these voting rights are to be
attributed to BlackRock, Inc. pursuant to article 22 section 1 sentence 1 no. 6
WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, March 18, 2010

adidas AG
The Executive Board

end of announcement euro adhoc
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ots Originaltext: adidas AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade