Sara Lee's L'OR Espresso Capsules Reach Retail Stores

Utrecht, The Netherlands, April 7, 2010 (ots/PRNewswire) - Sara Lee
Corp. announced today its new L'OR Espresso capsules have reached
retail stores in France. The company delivered yesterday the first
batch of one million of its innovative capsules to more than 30
retail distribution warehouses throughout France. These warehouses,
in turn, are providing products to more than 2,000 hypermarkets and
supermarkets from the most important retailers in the country, such
as Auchan, Carrefour, Cora and Leclerc.

"With L'OR Espresso capsules available in retail stores consumers
can enjoy great quality espresso from a great brand and with great
convenience," said Frank van Oers, chief executive officer of Sara
Lee's International Beverage and Bakery division. "This is an
important first step in our strategy of broad retail distribution for
L'OR Espresso capsules and we look forward to a very successful
introduction of the product throughout France."

Sara Lee expects to reach 50 percent of national weighted
distribution during the month of April, promptly ramping up to more
than 80 percent in May. L'OR Espresso capsules will be available also
online at http://www.lorespresso.fr later this month. The recommended
retail price for a box of 10 L'OR Espresso capsules is EUR2.99 and
applies to all four varieties of the product - Delizioso,
Decaffeinato, Splendente and Forza.

L'OR Espresso capsules are a new espresso capsule compatible with
coffee appliances by Nespresso(R) - a registered trademark of Société
des Produits Nestlé S.A., a company not associated with Sara Lee. All
varieties are made with only 100 percent Arabica coffee grown and
harvested in a socially and environmentally sustainable way,
following the UTZ CERTIFIED(R) program.

Sara Lee is the world's leading buyer of UTZ CERTIFIED(R) coffee.
The company recently announced a commitment to source 40,000 tons of
certified coffee in 2010: a 33 percent increase over 2009 levels.

Sara Lee's International Beverage division operates in more than
40 countries around the world and generated $3 billion in net sales
in the fiscal year ended in June 2009.

About Sara Lee Corporation

Each and every day, Sara Lee delights millions of consumers and
customers around the world. The company has one of the world's
best-loved and leading portfolios with its innovative and trusted
food, beverage, household and body care brands, including Ambi Pur,
Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex,
Sara Lee and Senseo. Collectively, these brands generate almost $13
billion in annual net sales covering approximately 180 countries. The
Sara Lee community consists of 41,000 employees worldwide. Please
visit http://www.saralee.com for the latest news and in-depth
information about Sara Lee and its brands.

ots Originaltext: Sara Lee Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Contacts: Media: Sophie Cornet, +33-1-5856-6674 (France),
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+1-630-598-8412 (US);Analysts: Aaron Hoffman, +1-630-598-8739