EANS-News: SAF AG / ROLLER furniture discounter reduces ordering time by more than half with SAF software

Conversion to automated ordering ensures more time for customer
services

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Company Information/New client ROLLER

Subtitle: Conversion to automated ordering ensures more time for
customer services

Tägerwilen (euro adhoc) - - SAF RetailSuite Store convinces order
writers - Significant increase in order quality - Improved product
availability during promotions - Lower inventories already during
pilot phase

Tägerwilen/Switzerland, May 6, 2010.

The furniture discounter ROLLER (Gelsenkirchen-Buer), Germany's most
important furniture discounter with almost 100 furniture markets,
will replenish in future using SAF software. The company that has
3,000 employees concluded a license agreement with SAF for
introducing the SAF RetailSuite Store software. The results of a
pilot project confirmed that the ordering time could be reduced by
more than half with the help of the SAF software. SAF AG, which is
listed in the Prime Standard of the Frankfurt Stock Exchange (ISIN
CH0024848738), is one of the world´s leading manufacturers of
automated forecasting and ordering systems for retailers.

The driving force at ROLLER for automating the ordering process was
its desire to have its employees spend more time advising customers
and to improve its service quality. During the pilot phase, three
stores ordered a selected product assortment fully automated by using
SAF software. This assortment consists mainly of items that are not
ordered and produced based on specific customer orders and therefore
is available immediately for sale.

The performance of SAF´s ordering software convinced the order
writers right away, so that the SAF software was quickly integrated
into the daily work routine. It relieves the employees of the burden
of manual and very time-consuming ordering work. Above all, the fact
that order writers no longer have to manually enter each individual
order was of decisive importance. They only still have to check
individual exceptional cases - so-called SAF Exceptions. After just a
few weeks, less than 10 percent of orders had to be manually
modified. "As a result, we were quickly able to save much more than
half the time that had been spent to date on ordering work, and we
had significantly more time for sales-related activities," explains
the responsible project manager at ROLLER, in assessing the results
of the pilot phase.

Furthermore, thanks to the improved order quality, the SAF system
optimized the inventory range according to movement class and product
assortment. Of particular importance for ROLLER is to further
optimize the availability of promotional items. During the pilot
phase, SAF proved that the promotional items availability was
significantly better aligned with customer demand and that out of
stocks had almost been completely avoided.

Together with ROLLER, SAF analyzed all relevant processes during the
pilot phase and in doing so identified additional optimization
potential. "SAF´s leading-edge technology combined with our industry
know-how convinced ROLLER to count on SAF," comments Udo Meyzis,
Chief Executive Officer at SAF AG, in referring to the recent
contract signing and adds: "Our customers benefit not only from our
technology leadership but also from our in-depth understanding of and
experience in optimizing ordering processes for retail companies
around the world." For example, the pilot phase showed that
duplicated activities within the purchasing and ordering processes
offer significant potential for further optimization of the
replenishment planning process as well as inventory levels at ROLLER.

By introducing the automated ordering system SAF RetailSuite Store,
ROLLER chose cutting-edge technology in its 40th company anniversary
year that will further support the company's planned growth. "Once
again we have achieved a success in our direct business at the
beginning of the fiscal year," Dr. Andreas von Beringe, founder and
President of the Board of Directors at SAF AG, is pleased about
describing the solid start into a new chapter of SAF´s company
history.

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+++++++++++

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products
are distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Irving, Texas and in Slovakia,
Bratislava: SAF Simulation, Analysis and Forecasting Slovakia s.r.o.
with the focus on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2009. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade