Chivalry Goes Digital, Thanks to Chivas!

London, May 10, 2010 (ots/PRNewswire) - Chivas Regal, the world's
leading premium Scotch whisky, today announced the launch of a
specifically created digital module, http://chivaspresscannes.com,
which will serve as the international centre-point for the brand's
ambitious 'Live with Chivalry' movement during the 63rd Cannes
International Film Festival. A global media support tool, the site
will be updated regularly throughout the festival and will showcase
concrete examples of the most chivalrous gestures or acts performed
by stars, film directors and VIP guests.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/chivas/42424/

Led by Chivalry Expert Olivier Bassil, the international
lifestyle authority named by one of the top-five influencers in
global luxury by Forbes magazine, the digital module will include
in-depth features and live reports on celebrities' moments of
chivalry in Cannes, as well as interactive documents, high-resolution
photography, Tales of Chivalry, and live Twitter updates from the
festival, highlighting how chivalrous values are in vogue in Cannes
once again.

In its second consecutive year as Official Partner, this digital
campaign is part of brand's mission to highlight a '21st century
chivalry' in Cannes, combating the perception that timeless qualities
associated with the iconic event can be overshadowed by a sense of
materialism. Offering an insider-perspective and compelling anecdotes
about the cinema elite, the 'Live with Chivalry' campaign will be
brought to life through though this dynamic online press module.

In addition to this site, the "Live with Chivalry" digital
campaign will include updates on http://squa.re, the international
luxury social network, a dedicated Twitter account
(www.twitter.com/chivalrycannes) and a Facebook application
http://apps.facebook.com/livewithchivalry/, inviting people around
the world to join the Chivalry movement by awarding their most
chivalrous friends with a "Chivalry Badge", for a chance to win a
trip for two to the 2011 Cannes Film Festival.

Today, wherever you are, Chivas invites you to join the digital
'Live with Chivalry' movement and get ready to witness that 'Chivas
is back in Cannes, thanks to Chivas'!

About Chivas Regal:

Chivas Regal is a truly global brand, selling 4.2 million 9L
cases annually in over 200 countries (more than a bottle sold every
second) - its highest ever volume sales. Chivas Regal has achieved a
strong global performance - No 1 in Europe and Asia, with dynamic
growth in Eastern Europe, South America, and most emerging markets.
The Chivas Regal range is the epitome of style, substance and
exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

ots Originaltext: Chivas Regal
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Media Contacts: Cecilia Roussel,
cecilia.roussel@agence-elan.com,Tel: +33(0)1-40-89-96-46; Courtney
MacNeil,courtney.macneil@agence-elan.com, Tel: +33(0)1-40-89-96-42