EANS-News: SAF AG / SAF has started off fiscal year 2010 on solid footing

Success in direct sales – ROLLER counts on SAF RetailSuite Store

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quarterly report/Q1/2010

Subtitle: Success in direct sales – ROLLER counts on SAF RetailSuite
Store

Tägerwilen (euro adhoc) - - Following strong prior-year quarter
revenues declined by 19.4 percent in Q1/10 - SAF wins ROLLER as
direct customer - License revenues declined by 49.9 percent in Q1/10
- Maintenance revenues increased by 23.0 percent in Q1/10 - Earnings
suffered under weaker license revenues

Tägerwilen/Switzerland, May 12, 2010. SAF AG, which is listed in the
Prime Standard of the Frankfurt Stock Exchange (ISIN CH0024848738),
started solid into new fiscal year. After generating the
second-highest revenues in Company history in the first quarter 2009,
SAF recorded a 19.4 percent drop in revenues to EUR 3.6 million in
the first three months of 2010. So, SAF´s start was slightly below
expectations. Net profit also developed in line with revenues.
Despite a modest rise in costs, net profit dropped from EUR 1.2
million to EUR 0.2 million. This triggered a decrease in the net
profit margin from 26.0 percent to 4.1 percent. The operating profit
(EBIT) also followed this trend. After reaching EUR 1.3 million in
the first quarter of last year, it fell to EUR 0.2 million.

The drop in revenues and earnings is due primarily to a major direct
sales agreement which SAF concluded with the American retail group
Winn-Dixie at the beginning of last year. The volume of this
contract, like the Winn-Dixie group itself, was larger than average
and along with the other licensing agreements concluded, led to
extraordinarily good revenues in the first quarter. By comparison, in
the first quarter 2010 SAF recorded a 49.9 percent drop in licensing
revenues to EUR 1.3 million. SAF concluded a total of four new
licensing agreements, two from SAP and two from the direct business.
SAF welcomed its newest German customer, ROLLER, a discount furniture
retailer, which will use SAF RetailSuite Store to replenish its
approximately 100 stores and subsidiary going forward. This
partnership came about as the result of a pilot project which
indicated that order time could be reduced by more than half through
the use of SAF RetailSuite Store, allowing employees to devote more
time to sales and service. Maintenance business once again proved to
be a guarantor for sustained revenue growth. Revenues in the
maintenance business rose by 23.0 percent to reach EUR 2.1 million in
the first quarter 2010.

"After a modest start in the first quarter, we are expecting revenues
to continue to develop positively over the course of the year"
reports Dr. Andreas von Beringe, founder and President of the Board
of Directors at SAF adding "In the US, we have successfully
cultivated several promising relationships with potential new
customers, primarily in the wholesale and the foodstuffs industries".
SAF has also been able to make contact with leading retailers in
South America, while within Europe, the markets in the United Kingdom
and Eastern Europe are gaining in significance.

Since April 1, 2010, Udo Meyzis, who has risen through the ranks of
SAF, has been serving as successor as head of the Company in the
position of CEO. "Together with my colleagues from the Executive
Management team Uwe Zachmann, responsible for product development as
CTO, and Philipp Zielke, in charge as CFO, we are fully committed to
keeping SAF on its course for growth," Meyzis takes a look at SAF´s
future, while SAF as an independent company will continue operating
in close cooperation with the majority shareholder SAP.

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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products
are distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2009. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade