EANS-News: asknet AG / asknet and Baynote Extend Recommendation and Search Optimization Technology to Global Electronic Software Industry

Baynote’s Collective Intelligence technology improves online customer
experience instantly, automatically

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Company Information

Subtitle: Baynote’s Collective Intelligence technology improves
online customer experience instantly, automatically

Karlsruhe (euro adhoc) - Karlsruhe, June 30, 2010 - asknet AG, a
leading provider of outsourcing solutions for the global electronic
software distribution (ESD) industry, today announced a partnership
with Baynote, an innovator in adaptive Web solutions. Through the
agreement, asknet will market and distribute Baynote´s products to
its network of ESD clients.

Currently, visitors to a website will click three times to find what
they want before returning to Google to repeat their search.
Complicated accessibility leads to a decrease in conversion rates and
therefore in sales, while at the same time causing frustration for
potential buyers and users. With Baynote's Collective Intelligence
Platform™, which is delivered as a software service, asknet now
offers its clients a solution to deliver relevant online experiences
that adapt to their customers´ changing interests in real-time. As a
result, more visitors are converted into purchasers and the average
order value (AOV) is increased. The aim is to make the website as
personal and relevant as possible for the visitor.

Software vendors use Baynote´s recommendation and search optimization
technology to automatically display the best products and content
online based on an individual´s unique intent. For example, Baynote
can instantly guide a website visitor to the answers to technical
questions in FAQs by observing what other like minded individuals
also found useful.

"A major U.S. software vendor was able to improve the hit rate on its
FAQ website by 500 percent using our Collective Intelligence
Platform. As a result, calls to customer service have decreased by a
factor of four, which on the one hand represents a tremendous cost
savings and on the other an increase in customer satisfaction,"
confirms Dr. Rolf Dörr, Director of Business Development for Central
Europe at Baynote.

"For our customers who sell digital products online, we see great
potential in Baynote's methodology based on collective intelligence.
It allows vendors to boost customer satisfaction and therefore
conversion rates, which leads directly to higher online sales. At the
same time we make it possible to establish a basis for cross-selling
recommendations for cooperating vendors of complex software
solutions," notes Katja Speck, asknet´s Vice President of Global
Marketing.

About asknet asknet offers its clients customized outsourcing
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly
the University of Karlsruhe), the company has become the number two
independent global provider for electronic software distribution. In
addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software
distribution such as softwarehouse.de, one of Europe's largest. In
2009, asknet posted sales of approximately 68.9 million euros. In
2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu
"Technology Fast 50" ranking of the fastest-growing technology firms
in Germany. asknet´s clients include numerous providers of specialty
software such as CollabNet, DivX, F-Secure, Nero, Panda Security,
Steganos, and NetObjects. The company also supplies software products
to around eighty percent of German universities. Further information
is available from www.asknet.com.

About Baynote Launched in 2006, Baynote's Collective Intelligence
Platform™ delivers on-demand recommendation technology and social
search. Baynote's SaaS solutions are easy to implement on top of
existing infrastructure to increase online revenue, leads, and
impressions. Baynote delivers billions of recommendations each month
to hundreds of leading enterprise, media and e-commerce companies,
including Expedia, Intuit, Motorola, NASA, Symantec, and Urban
Outfitters. For more information, please visit www.baynote.com.

Press Contacts
asknet AG
Kirsten Neininger
phone: +49 (0)721.96458-6399
eMail: kirsten.neininger@asknet.com
www.asknet.com

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Kirsten Neininger

Corporate Marketing Manager

Telefon: +49 (0) 721 96 458 6399

e-mail: kirsten.neininger@asknet.de

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurt / free trade/entry standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade