EANS-News: asknet AG / asknet Helps US Businesses Expand Global Reach with Enhanced eCommerce Platform

Provider of localized e-shops reduces market barriers to entry with
extensive multi-lingual marketing, sales, customer service,
fulfillment and reporting solution

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Company Information

Subtitle: Provider of localized e-shops reduces market barriers to
entry with extensive multi-lingual marketing, sales, customer
service, fulfillment and reporting solution

Karlsruhe (euro adhoc) - San Francisco, Calif. - July 21, 2010 -
asknet, a leading provider of global eCommerce solutions that
increase sales and expand markets for software and digital media
companies, announced today the availability of its enhanced global
online sales platform and one of the industry´s most extensive
eCommerce performance benchmark ranking - asknet Digital Index (ADI)
- that tracks crucial KPIs like sales per visitor and conversion
rates. As a company with European roots, asknet possesses the
expertise to ease market entrance for US companies looking to expand
their international reach while maintaining localized services for
Europe, Asia and emerging markets, including regions with
right-to-left written languages. asknet´s enhanced global eCommerce
platform enables businesses to access markets and grow online sales
in emerging countries including Brazil, Russia, India and China
(BRIC), which by some accounts could be the largest economies in the
world within the next few years. The BRIC countries make up almost
half of the world´s current population, making them particularly
attractive high-growth markets for US businesses.

"To compete, businesses must be able to open new sales channels in
the eCommerce market. asknet makes that possible by removing barriers
to entry, such as fluency in the customers´ language, currency,
payment methods and compliance," said Mark Begin, president of asknet
America. "asknet offers localized e-shops throughout the world
enabling software and digital media companies to increase
international market share without making huge investments in
building new infrastructure, gaining expertise for each new geography
and developing location-specific features for an e-shop."

Currently offering 31 shop languages, 38 billing currencies, 33
payment options and 12 customer service languages, asknet continues
to travel across the global eCommerce frontier. To help customers
extend their global reach, asknet most recently added a fully
localized cart for Russia and China. asknet now features localized
customer service, translation, and billing currency in Russian rubles
and WebMoney, the most common secure payment system in Russia, as
well as Alipay, the number one payment method in China. Russian and
Chinese billing is displayed in the e-shop so there is no exchange
rate charge. In addition, registration pages are localized to
conform to local standards and native speakers offering customer
service are available in all time zones.

The asknet Digital Index, ADI, measures the online software business
and has the most comprehensive eCommerce benchmark ranking tools to
assess and compare individual performance of eCommerce market trends
within asknet´s client porftolio. ADI calculates sales, conversion
rate, sales per visitor and Average Order Value (AOV). The data
uncovers peaks and declines in real-time as well as seasonal
variations, effects from promotions and activities, most relevant
indicators, daily average sales and average conversion rates for
digital goods.

asknet´s extensive localized e-shop portfolio provides international
consumers with an easy, satisfying online shopping experience,
leading to higher conversions, sales and retention rates, and lower
abandonment issues. Within a 72 hour timeframe, the eCommerce
platform can scale to manage one domestic e-shop to over 170 secure
localized e-shops in all major markets. Billing is displayed in the
e-shop so there are never exchange rate charges.

For US software and digital media companies, the secure and scalable
global platform offered by asknet transcends international obstacles
and allows for successful marketing and selling of digital products
worldwide. The proprietary Vendor Interaction Process (VIP) quickly
and easily provides solutions tailored to meet each user´s needs and
the extensive sales and eMarketing capabilities enable flawless
execution across the full range of eCommerce services, from order
management and local payment options to worldwide customer service.

For more information on how asknet can accelerate your online digital
media downloads internationally, please visit www.asknet.com.

About asknet asknet is a leading provider of global eCommerce
solutions that increase sales and expand markets for software and
digital media companies. asknet solutions enable publishers to expand
their international reach while maintaining localized services to
customers in the US, Europe, Asia and new emerging markets. The
asknet Digital Index (ADI), Vendor Interaction Process (VIP), and
Shop Cockpit provide quick and easy solutions tailored to meet each
customer´s needs and enable flawless execution across the full range
of eCommerce services, from order management and local payment
options to multi-lingual customer service. Founded in 1995, asknet
today offers localized e-shops in over 170 countries. The company is
based in Germany and has headquarters in San Francisco and Tokyo.
For more information about asknet, visit www.asknet.com.

Media Contact:
Borders+Gratehouse
Carolyn Adams
Phone: (415) 963-4174 ext. 4
Email: carolyn@bordersgratehouse.com

Press Contacts
asknet, Inc.
Bernard Haug
phone: +1 (415) 352-2622
eMail: bernard.haug@asknet.com

asknet AG
Katja Speck
phone: +49 (0)721.96458-6369
eMail: katja.speck@asknet.com

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Kirsten Neininger

Corporate Marketing Manager

Telefon: +49 (0) 176 100 786 33

e-mail: kirsten.neininger@asknet.de

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurt / free trade/entry standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade