EANS-Voting Rights: adidas AG / Release of a voting rights announcement according to article 26, section 1.1 WpHG (Securities Trading Act) with the aim of a Europe-wide distribution

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Notification of voting rights transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
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Person/company obliged to make the notification:

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Name: Various - see publication
Place: Various
State: Various

Company data:
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Name: adidas AG
Address: Adi-Dassler-Str. 1-2, 91074 Herzogenaurach
Place: Herzogenaurach
State: Germany

1. The Bank of New York Mellon Corporation, Pittsburgh, USA, informed us on
behalf of Walter Scott & Partners Limited, Edinburgh, Scotland, pursuant to
article 21 section 1 sentence 1 WpHG (German Securities Trading Act) on July 21,
2010, that the percentage of voting rights held by Walter Scott & Partners
Limited in adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse 1, 91074
Herzogenaurach, has exceeded the threshold of 3% on June 25, 2010 and on this
date amounted to 3.0096% (6,296,653 shares with voting rights).

3.0096% (6,296,653 shares with voting rights) of these voting rights are to be
attributed to Walter Scott & Partners Limited pursuant to article 22 section 1
sentence 1 no. 6 WpHG.

2. The Bank of New York Mellon Corporation, Pittsburgh, USA, further informed us
on behalf of

• Neptune LLC, Pittsburgh, USA
• Mellon International Holdings S.A.R.L., Luxembourg, Luxembourg
• BNY Mellon International Limited, London, United Kingdom

pursuant to article 21 section 1 sentence 1 WpHG (German Securities Trading Act)
on July 21, 2010, that the percentage of voting rights held by each of the above
companies in adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse 1, 91074
Herzogenaurach, has exceeded the threshold of 3% on June 25, 2010 and on this
date each amounted to 3.0096% (6,296,653 shares with voting rights).

3.0096% (6,296,653 shares with voting rights) of these voting rights are to be
attributed to each above listed company pursuant to article 22 section 1
sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

3. Finally, The Bank of New York Mellon Corporation, Pittsburgh, USA, informed
us on behalf of MBC Investments Corp., Greenville, USA, pursuant to article 21
section 1 sentence 1 WpHG (German Securities Trading Act) on July 21, 2010, that
the percentage of voting rights held by MBC Investments Corp. in adidas AG (ISIN
DE0005003404), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the
threshold of 3% on June 25, 2010 and on this date amounted to 3.1682% (6,628,400
shares with voting rights).

3.1682% (6,628,400 shares with voting rights) of these voting rights are to be
attributed to MBC Investment Corp. pursuant to article 22 section 1 sentence 1
no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, July 23, 2010

adidas AG
The Executive Board

end of announcement euro adhoc
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ots Originaltext: adidas AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
Hannover / free trade
München / free trade