EANS-News: SAF AG / SAF announces a new license agreement in direct sales even in the second quarter 2010

SAF well positioned for second half of 2010 fiscal year

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6-month report/SAF half year financial report

Subtitle: SAF well positioned for second half of 2010 fiscal year

Tägerwilen (euro adhoc) - - Revenues of EUR 4.4 million (Q2/09: EUR
4.5 million) almost at level of previous year quarter - Direct sales
client extends license to cover all of its US supermarkets -
Operative costs almost at same level - Net profit stable at EUR 1.0
million on quarterly basis

Tägerwilen/Switzerland, August 11, 2010. SAF AG, which is listed in
the Prime Standard of the Frankfurt Stock Exchange (ISIN
CH0024848738), announces even in the second quarter of 2010 a success
in direct sales business and is well prepared for the important
second quarter of 2010 fiscal year. At EUR 4.4 million, the company´s
revenues nearly reached that generated in the successful second
quarter of 2009. Revenues fell slightly while net profit remained the
same at EUR 1.0 million, resulting in a 0.5 percentage point increase
in net profit margin to reach 22.4 percent (H1/10: 14.1 percent).

The positive business development was due primarily to the expansion
of a direct business relationship with one of the leading retail
supermarket chains in the US. An additional contract was concluded by
our OEM partner SAP and led to EUR 1.7 million (Q2/09: EUR 1.8
million) license revenues in total. Along with the positive
performance in the maintenance business of EUR 2.2 million (Q2/09:
EUR 2.3 million), the services department also contributed revenues
of EUR 0.5 million (Q2/09: EUR 0.4 million) to total revenues.

"Along with additional development work for SAP based on the OEM
contract, SAF provides for example SAP´s potential new customers with
individual analyses which can highly precisely determine the extent
of optimization that can be achieved by implementing SAP´s
Forecasting & Replenishment Engine" evaluates Udo Meyzis, CEO at SAF
AG, the cooperation. Additionally, as part of the SAP trade
conference in Latin America the Company received the opportunity to
establish jointly new contacts with major retail companies and thus
with potential new customers.

SAF´s direct sales business celebrated an important success in North
America when a major existing customer extended its license for SAF´s
forecasting and ordering software to cover all of its supermarkets in
the US. "The extension of the software license demonstrates not only
SAF´s strong positioning in the North American growth market, but
also shows that SAF´s strategy of developing customer relationships
in a step-by-step process has been successful" explains Dr. Andreas
von Beringe, President of the Board of Directors´ and founder of SAF
AG, the developments and adds, "Our aim is to gradually globalize our
customers´ licenses." Many companies initially implement SAF software
in one specific market region or one selected subsidiary. Encouraged
by the substantial savings and increases in efficiency they
experience, they then extend the license to cover other regions or
subsidiaries. Other clients choose to first optimize their stores
using SAF SuperStore, and then, in a second step, to streamline their
warehouse management processes with SAF SuperWarehouse. In this way,
SAF gradually provides retailers with advantages in competing for
customers and supports them in saving costs.

Having generated EUR 8.1 million (H1/09: EUR 9.0 million) in revenues
during the first half of the year, SAF is well positioned for further
growth throughout the 2010 fiscal year. Along with opportunities in
the direct and OEM businesses, joint initiatives with SAP will
increasingly contribute to revenues over the medium term.

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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP
currently holds approx. 70 percent of SAF´s shares. SAF´s products
are distributed in many European countries as well as in the United
States. The company is headquartered in Tägerwilen, Switzerland. SAF
also has a subsidiary in the United States: SAF Simulation, Analysis
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2009. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer

+41 (0)71 666 79 48

astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade