EANS-News: Identive Group Inc. / ROCKWEST TECHNOLOGY IMPLEMENTS INTEGRATED IDENTITY MANAGEMENT SYSTEM FOR FIRST RESPONDERS IN EL PASO COUNTY, COLORADO

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Marketing

Denver, CO - August 11, 2010 (euro adhoc) - RockWest Technology, a
business unit of Identive Group, Inc. (NASDAQ: INVE, FSE:INV), today
announced the successful implementation of a fully integrated
credentialing and identity management system for the City of Colorado
Springs, the El Paso County Department of Health and Environment and
the El Paso County Sheriff´s Office. Centralized credentialing and
asset tracking provides first responder accountability and critical
information for emergency management for this eastern Colorado county
of more than 600,000 residents and encompasses approximately 2,158
square miles.

"In times of emergency, being able to identify first responders at
the scene and quickly assess and deploy resources is critical to
saving lives and protecting property," stated Jesse Ortiz, emergency
manager for Colorado Springs. "The unique synergy RockWest created
between our credential management system and our personnel
accountability and asset tracking systems has provided us with
centralized command tools that enable us to react more rapidly and
effectively. RockWest has helped us to develop a model solution that
can be adopted by other counties across the country."

The City of Colorado Springs, the El Paso County Department of Health
and Environment and the El Paso County Sheriff´s Office are all using
the new web-based solution to supply card-based ID systems for over
20 county agencies including fire, police, health, sheriff and
emergency management. Each agency independently manages its own
identity vetting and issuance of first responder and employee
credentials, and the credentials issued by all agencies are
interoperable, via the printed barcode, with the accountability and
asset management systems that will be launched in 2011. In the
future, during an incident, city and county agencies will be able to
scan ID credentials and emergency equipment data into the Emergency
Incident Management Command system as part of the county´s overall
accountability initiative. This will allow the tracking of all
county personnel and resources throughout an incident in accordance
with the standards set by the National Incident Management System
(NIMS).

"As one of the largest integrators of photo-Identification,
credential issuance and electronic security systems in the
southwestern U.S., RockWest has extensive experience implementing
emergency management solutions," said George Levy, president of
RockWest. "In addition to implementing the system to credentialize
and authenticate personnel, El Paso County Department of Health &
Environment will be implementing an asset tracking solution for
inventory management of equipment assigned to specific personnel and
for managing Strategic National Stockpile materiel, such as
medications, for use in case of a pandemic event such as H1N1."

About RockWest Technology RockWest Technology, a business unit of
Identive Group, Inc. (NASDAQ: INVE; FSE: INV), is a full-service
identification and security provider based in Denver, Colorado with
offices in Los Angeles, Phoenix and Albuquerque. RockWest supplies
photo-identification, credential issuance and emergency management
solutions and electronic security systems to the education,
government, casino and healthcare markets and is committed to serving
end-users with exceptional customer service, an expansive product
line, on-site service and unparalleled industry experience. RockWest
is part of a nationwide network of Identification Systems experts who
provide a blanket of protection and service across the United States.
Identive Group, Inc. is a leading provider of products, services and
solutions for the security, identification and RFID industries. For
more information, please visit www.rockwesttech.com and
www.identive-group.com.

end of announcement euro adhoc
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ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Jessica Haggerty

303 477-3338 ext 118

Jessica_haggerty@rockwesttech.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: Prime All Share, NASDAQ
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