BUILT EXPANDS LINE OF ACCESSORIES FOR APPLE PRODUCTS / WITH NEW SLEEVES AND ENVELOPES FOR iPAD AND iPHONE / IMAGES - Sleeve Scatter Dot, Envelope City Grid, Phone group shot

New York (ots) - The must-have products of the year are the iPad
and iPhone, and BUILT has the must-have accessories to protect these
gadgets in style. The Neoprene Sleeve and Neoprene Envelope for the
iPad, and the Phone Sleeve for the iPhone will be on display at IFA
in the BUILT booth (Hall12/Stand 124), and all products are available
for shipping now.

If you've invested in an iPad, then the Neoprene Sleeve is just
what you need to keep your prized possession safe. The soft inner
lining helps prevent scratching, and it easily fits into backpacks,
bags, or luggage. Whether you're taking your iPad to a meeting or on
vacation, the Neoprene Sleeve will protect it from bumps and
scratches. Available in Black, City Grid, and Scatter Dot.

The Neoprene Envelope keeps iPads safe from bumps and jolts, and
the soft inner lining provides extra screen protection. The interior
pocket is perfect for storing a charger or phone, and the Velcro
allows for quick and easy access. Available in Black, Scuba Blue,
and City Grid.

The Phone Sleeve keeps your iPhone safe, and looks as good as the
gadget it's protecting. The soft inner lining helps prevent
scratches, and the neoprene protects your iPhone from bumps and
scratches. Available in Black, Lime Green, and Spring Fuchsia.

ABOUT BUILT

BUILT designs fashionable and functional neoprene totes, bags, and
cases that make life on the go more enjoyable. Our roots in the
tradition of American industrial design guide us in the belief that
form is as important as function, and color is the glue that binds
them together. Drawing inspiration from the city that never sleeps,
we apply color and pattern to laptop sleeves, iPad cases, camera
bags, and more. Whenever you're on the go, BUILT keeps you covered in
style. For more information visit www.builtny.com .

Um zur BUILT-Pressemitteilung mit Bildern zu gelangen, klicken Sie
bitte hier:
http://www.virtualpressoffice.com/public/kit/IFA2010BuiltNY

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Media contact:
Deborah Strafella
Vice President of Marketing
dstrafella@builtny.com
(w) 1+212.227.2044 229
(c) 1+917.456.6158