Precious waste - Bankkaufmann

Berlin / Nuremberg (ots) - Electrolux new range of green vacuum
cleaners are made from plastic waste and use significantly less
energy than a standard cleaner. They meet highest expectations to
design and perormance, while contributing to a greener world.

The dilemma of having to choose between green and performance has
come to an end. Electrolux latest engineering coup has resulted in a
range of vacuum cleaners that are strong, beautiful and the greenest
on the market. A choice for those wanting to contribute to a greener
future.

Using plastics

Most of us appreciate the convenience of plastic products in every
day life. From food preservation to water bottles and summer sandals,
plastics have become such an integral part of life, it is hard to
imagine us without it.

But picturing the amount of plastics each individual disposes
regularly, the necessity for reuse becomes evident. 260 million tons
of plastics are produced each year and only less than 5% are
recycled.

Making quality products from plastic waste is a highly complex
procedure and a challenge for recycling industry and manufacturers.

Superior performance, just green

With the new green range of cleaners, Electrolux has succeeded to
deliver the same supreme performance but in a green shell. The models
are made from 55% - 70% recycled plastics and save up to 50% energy,
compared with an average 2000w cleaner.

The latest achievement is the UltraOne Green, containing 70%
recycled plastics and no PVC at all.

All green products are known from their twin siblings UltraOne,
UltraSilencer, UltraActive, ErgoSpace and Jetmaxx.

Engineering triumph: same performance with less wattage

Electrolux has reduced the wattage in all green high performance
cleaners to 1000 - max 1300 watt, without significant loss of suction
and pickup.

Other key components like the airflow and the nozzle construction
are important indicators for superior performance. They are developed
to excellence in all cleaners and compensate thus for lower wattage.

Environmental impact

The usage of recycled plastics saves in average 90% of the water
and 80 - 90% of the energy used when producing virgin plastics.

Electrolux Green Range additionally saves between 33 and 50 %
energy, compared with an average 2000w cleaner. This translates to
0,5 - 1 W less energy consumption per hour of usage.

"If we used a green cleaner for ten years, we would save enough
energy to make a 60 W light bulb burn day and night for 253 days.
Over the same period we would reduce CO2 emissions by 320 kg - enough
to drive a car 1918 kilometres", says Jonas Magnusson, Business
Segment Manager at Electrolux. "It is really up to everyone involved
to do their best in acting responsibly: the recycling and producing
industry, governments and last but not least the consumers."

For more information, please contact: julia.emmerich@electrolux.se

Share more of our thinking on www.electrolux.com

About the Electrolux Group

Electrolux is a global leader in home appliances and appliances
for professional use, selling more than 40 million products to
customers in 150 countries every year. The company focuses on
innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and
professionals. Electrolux products include refrigerators,
dishwashers, washing machines, vacuum cleaners and cookers sold under
esteemed brands such as Electrolux, AEG-Electrolux, Eureka and
Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and
51,000 employees. For more information, visit
www.electrolux.com/press and www.electrolux.com/news .

Originaltext: Electrolux Deutschland GmbH
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