EANS-News: Identive Group Inc. / Identive Group further expands its Multicard brand

RockWest changes its name to Multicard

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Company Information

Subtitle: RockWest changes its name to Multicard

Santa Ana, California, Ismaning, Germany and Denver, Colorado,
September 22, 2010 (euro adhoc) - Identive Group, Inc. (NASDAQ: INVE;
Frankfurt Stock Exchange: INV), a provider of products, services and
solutions for the security, identification and RFID industries, today
announced the expansion of its signature Multicard brand into the
United States. Following its acquisition by Identive in April of this
year, RockWest Technology Group today announced that it will adopt
the name of Multicard, joining with sister companies in Europe and
Australia.

The U.S. operations of Multicard provide integrated credentialing and
identity management solutions for the education, government,
healthcare and gaming markets. The Company´s secure ID solutions
include photo-identification, credential issuance, integrated
emergency management and electronic security systems. Headquartered
in Denver, Colorado, Multicard U.S. also has offices in Los Angeles,
California; Phoenix, Arizona; and Albuquerque, New Mexico.

"We are proud to announce our name change to Multicard and to align
ourselves more closely with the Multicard family of companies," said
George Levy, president of Multicard U.S. "The Multicard brand stands
for significant expertise in the advanced design, manufacturing and
issuance of secure credentials, as evidenced by the division´s recent
selection to provide ID management technology and services both for
the German government´s electronic citizen ID program and Rabobank's
employee cashless payment scheme. As a Multicard company, we will be
able to offer our customers the benefit of a global view of
state-of-the-art, integrated security and ID solutions while
maintaining and expanding the local presence we have enjoyed for many
years."

"RockWest has built a strong business and an impressive reputation in
ID systems, making it the ideal platform for the launch of Multicard
in the U.S. Like our other Multicard operations in Australia,
Germany, Switzerland and the Netherlands, RockWest brings substantial
expertise in providing secure ID management solutions and services,
along with a unique understanding of the U.S. ID management and
credentialing market. As a member of our Multicard division, they can
support Multicard´s expansion to additional regions and markets in
the U.S. and help advance Multicard's global brand in identity
management solutions," said Ayman S. Ashour, chairman and chief
executive officer of Identive Group.

About Multicard Multicard, a business unit of Identive Group, Inc.
(NASDAQ: INVE; FSE: INV), is a worldwide supplier of card solutions
for secure identification programs, with in-house capabilities for
credential issuance, personalization and fulfillment services for the
consumer, government, education, healthcare and corporate markets.
Multicard offers ID systems management and engineering services as
well as full implementation and program management. Multicard also is
a provider of enrollment, emergency management and accreditation
solutions using data capture equipment for ePassport and other
government ID and corporate ID applications. For additional
information, visit www.multicard.com.

About Identive Group Identive Group (NASDAQ: INVE; Frankfurt Stock
Exchange: INV) is an international technology group focused on
building the world´s signature company in secure identification-based
technologies. Through its group of recognized brands, Identive
provides leading-edge products and solutions in the areas of physical
and logical access control, identity management and RFID systems to
governments, commercial and industrial enterprises and consumers. The
organization´s growth model is based on a combination of disciplined
acquisitive development and strong technology-driven organic growth
from its member companies. For additional info visit:
www.identive-group.com.

Contacts:
United States:

Jessica Haggerty, +1 303 477-3338 ext 118, jhaggerty@multicard.com
Darby Dye, +1 949 553-4251, ddye@identive-group.com

Europe:

Fabien B. Nestmann, +41 44 839 7007, fnestmann@identive-group.com

end of announcement euro adhoc
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ots Originaltext: Identive Group Inc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Herr Fabien B. Nestmann

Tel.: +49 89 9595-5544

E-Mail: investorrelations@identive-group.com

Branche: Computing & Information Technology
ISIN: US45170X1063
WKN: A1C0ZG
Index: Prime All Share, NASDAQ
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