Atmel Extends Arrow Electronics Relationship to Include SiliconCity ASICs

San Jose, California (ots/PRNewswire) -

- Increases Customer Design Services and Support

Atmel(R) Corporation (Nasdaq: ATML), a global leader in the
development and fabrication of advanced semiconductor solutions,
announced today it has extended its full franchise relationship with
Arrow Electronics, to include SiliconCity(R) ASIC design services for
North America.

Arrow's newly-formed Custom Logic Solutions Group, chartered to
offer ASIC sales and design services, will complement Atmel's
internal design teams by offering customers technical support,
competitive NREs and reduced turn-around times. The extended
relationship offers a substantial increase in Atmel's design
resources. Atmel is gearing up for increased SiliconCity ASIC designs
using its new 130nm Metal Programmable Cell Fabric (MPCF) technology.
MPCF offers an alternative to traditional full-custom standard
cell-based designs with competitive density, engineering and unit
prices. Arrow(R) will be able to assist in the migration of FPGA plus
ARM7(TM) and ARM9(TM) core-based standard product to customer defined
MPCF platforms in as little as 12 to 15 weeks from net list to
silicon.

Atmel manufactures their ICs in their own facilities using
industry-leading process technologies. A wide range of embedded
non-volatile memory (EE or Flash) options are offered in all its ASIC
technologies. This makes ASICs even more viable as the movement to
Flash-based SoCs for high-security markets increases.

According to Chris Miller, director for Arrow's CLS Group, "Atmel
helps us fill the gap for low-cost designs with ARM(R)-based IP. In
addition, their strength in the military, industrial, security and
transportation markets is a great fit with both our existing and new
target customer base."

"Arrow's dominant presence in the marketplace and their in-house
design teams will be important factors for Atmel's growing ASIC
business. SiliconCity ASICs offer a seamless migration from standard
micros and FPGAs with a BOM reduction of up to 60%," said Jay
Johnson, marketing director for Atmel's SiliconCity ASICs. "MPCF
platform-based ASICs are a viable alternative to going into
production with expensive FPGAs," he added.

For more details on Atmel's technologies and extensive IP
portfolio, visit www.atmel.com or call one of Arrow's CLS application
engineers for your next ASIC design.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(R).

NOTE: Atmel(R), logo and combinations thereof, Everywhere You
Are(R), SiliconCITY(R) and others, are registered trademarks, or
trademarks of Atmel Corporation or its subsidiaries. ARM(R) is the
registered trademark of ARM ltd. Other terms and product names may be
trademarks of others.

Information:

For further information on Atmel's SiliconCITY(R) ASICs, go to
http://www.atmel.com/products/ASIC/

Press Contacts:
Vicki McCann, Director Marketing Communications
Phone: +1-719-540-1724, Email: vmccann@cso.atmel.com
Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
Phone: +1-408-487-2963, Email: hperlegos@atmel.com
Veronique Sablereau, Corporate Communications Manager - Europe
Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23,
Email: veronique.sablereau@atmel.com

Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Vicki McCann, Director Marketing Communications, +1-719-540-1724, or
vmccann@cso.atmel.com, or Helen Perlegos, Public Relations - USA and
Asia Pacific Rim, +1-408-487-2963, or hperlegos@atmel.com, or
Veronique Sablereau, Corporate Communications Manager - Europe,
+33-1-30-60-70-68, or fax, +49-71-31-67-24-23, or
veronique.sablereau@atmel.com, all of Atmel Corporation