ad pepper media Announces Acquisition of Crystal Reference Systems Limited

Hoofddorp, Netherlands and Nuremberg, Germany (ots/PRNewswire) -

- Acquisition Adds Contextualization and Targeting Relevance to ad
pepper media's Range of Offerings for Website Publishers,
Advertisers, Search Engines, SEOs, Ad Networks and Adserving
Providers.

ad pepper media today announced the acquisition of Crystal
Reference System Ltd, the parent company of Crystal Reference
(www.crystalreference.com), the leading provider of reference
content, and Crystal Semantics (www.crystalsemantics.com) an
innovative leader in contextual search and advertising technology
and the developers of Textonomy, the worlds first Sense Engine
technology, patented in both the United States and the United
Kingdom.

Unlike current search technologies, which are based solely on
statistical algorithms, Textonomy uses techniques from linguistic
science to determine the semantic relationships between words and the
contexts in which they occur. The Textonomy solutions have been
proven to dramatically enhance search results and significantly
increase advertising relevance through contextual targeting.

Textonomy was developed by leading linguist and one of the world's
foremost authorities on reference publishing and language, Dr. David
Crystal. Textonomy is the result of 8 years and US$8 million
investment in research. Its ground-breaking technology harnesses
human linguistic intuition, tapping into the semantic relationships
between words and the context in which they occur, going beyond the
mathematical algorithms currently used by other contextual systems
and major search engines that do not produce similarly relevant
results.

The acquisition will significantly enhance ad pepper media's
contextual search and advertising solutions for its Website Publisher
partners and Advertising clients as well as for Search Engines, SEOs,
Ad Networks and Adserving Providers. ad pepper media will immediately
deploy the Textonomy contextual advertising solution across its
global advertising network including its Webstats4u
(www.webstats4u.com) advertising network of over 1,000,000 websites
worldwide.

As a result of the acquisition, Crystal Reference Systems Ltd will
become a wholly owned subsidiary of ad pepper media. Founders Ian
Saunders and David Crystal will respectively continue to lead the
company's business and Research and Development initiatives. Both Ian
and David will work closely with ad pepper media to integrate into
existing product and service offerings and to jointly explore new
business opportunities in the online advertising and search markets
internationally.

"This acquisition dramatically enhances our existing product and
service set up to our advertisers and website partners. In addition,
it adds an attractive new line of business for ad pepper with
innovative search and content offerings. In David Crystal, we have
secured the services of one of the world's leading authorities in the
world of linguistics and semantics, who will help us to strengthen ad
pepper's role in the online market," explained Ulrich Schmidt, CEO of
ad pepper media. "We expect to register the first results of our
sustainable investment in this new field of business later this year,
as a result of the improved targeting of campaigns within our
existing website portfolio and our proprietary tools like
webstat4u.com," added Ulrich Schmidt.

"We are delighted to complete this transaction. In ad pepper
media, we have found an ideal partner to take our ground-breaking
technology to a new level. We are very excited about being part of
this highly dynamic international enterprise," says David Crystal,
Chairman of Crystal Reference. "We envisage that ad pepper's
infrastructure, resources and global positioning will enable us to
leverage the full power of our product solutions and will help us to
roll out new services and business models faster."

The total purchase price ranges between 1,5 and 2,0 Mill GBP and
consists of an initial payment in cash and shares and an additional
earn-out component depending on achievement of various objectives.

About ad pepper media

ad pepper media is an international interactive media and direct
marketing solutions and services provider currently operating 15
branch offices in 10 European countries and the United States whilst
also marketing its services in more than 40 countries.

Thanks to state-of-the-art technology, ad pepper media links
thousands of small, medium-sized and large websites to make up a
premium quality-advertising network which has global coverage and
specifically addresses the relevant target groups.

Besides being represented in regional, national and international
marketing, the website partners receive a variety of other important
products and services, such as adserving, traffic analysis and
performance optimization, which are offered by ad pepper media and
its associated companies, adapted to the local conditions in every
case.

Apart from the gigantic international coverage of approx. 4
billion exclusive advertising contacts per month, advertisers
primarily benefit from the multitude of advertising formats and the
invoicing model adapted to the advertising objective. Both branding
and direct marketing offers can be delivered efficiently to various
electronic channels via the company's technology platform. With in
excess of 4 million opt-in email profiles of its own, ad pepper media
also operates one of the largest pan-European databases. In this
context, iLead and mailpepper are well-known brand names, which are
unequalled in terms of both quality and coverage.

ad pepper media is an enterprise, which is quoted on the stock
exchange. Its stocks are listed in the Prime Standard of the German
Stock Exchange in Frankfurt (Security Identification Number: 940
883).

About Crystal Reference Systems Limited

Based in Holyhead, UK, Crystal Reference Systems Limited is a
leading Internet content and search technology provider. The company
was founded in 2001 by Professor David Crystal, a world authority in
linguistics, and managing director, Ian Saunders.

Crystal Reference provides online content for many major
publishers including Penguin Books and A&E Television Networks, and
is one the fastest growing content publishers in Europe.

Crystal Semantics has developed Textonomy, the first Sense Engine
to deliver significantly more accurate and powerful Internet search
results. By applying human "senses" and concepts that current
algorithms, semantic systems and other statistical techniques cannot
match, Textonomy uniquely uses human linguistic intuition, tapping
into the semantic relationships between words and contexts in which
they occur. The Textonomy suite of products includes solutions for
search and navigation, e-commerce and contextual advertising.

About David Crystal

Professor David Crystal OBE is one of the world's foremost
authorities on reference publishing and language. He held a chair in
linguistics at the University of Reading for 10 years, and is now
Honorary Professor of Linguistics at the University of Wales, Bangor.
He published the first of his 150 or so books in 1964, and became
known chiefly for his research work in English language studies. He
has been a consultant, contributor, or presenter on many radio and
television programmes and series. In recent years he has devoted most
of his time to developments in general reference publishing.

David Crystal's authored works are mainly in the field of
language, where he is perhaps best known for his two encyclopedias
for Cambridge University Press, The Cambridge Encyclopedia of
Language and The Cambridge Encyclopedia of the English Language. In
the 1980s, he became general editor of several general encyclopedias
for Cambridge University Press, along with their various abridged
editions, and in the 2000s took up a similar role as part of Crystal
Reference for a new series of encyclopedias published by Penguin
Books, including The Penguin New Encyclopedia (2002), The Penguin
Factfinder (2003), and The Penguin Concise Encyclopedia (2003).

In the late 1990s, as part of his consultancy work with AND, he
devised the Global Data Model, along with several related search and
navigation applications. David's core concepts now form the basis of
patents in both the United Kingdom and United States. Since the
development of Crystal Semantics, David has been integral in the
development of the division's innovative software products for the
search, e-commerce and contextual advertising sectors.

ots Originaltext: ad pepper media
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Ian Saunders, Tel.: +49(0)911-929-057-0, Fax: +49(0)911-929-057-157,
E-Mail: pr@adpepper.com