Intelligent product search to be pre-integrated as standard with all Intershop / FACT-Finder products as of 2007

Pforzheim (ots) -

- Cross-reference: Picture is available at
http://www.presseportal.de/galerie.htx?type=obs -

In spring 2007, the error-tolerant search and navigation solution
FACT-Finder ( www.fact-finder.de ) will be pre-integrated into
Intershop's Enfinity Suite 6.2 software package. This cooperation
with Intershop Communications AG, which is, according to its own
information, a leading provider of e-commerce and online marketing
solutions, emphasizes the international orientation of search
technology developed in Germany. The feature is language-independent
and, as such may be used anywhere in the world.

Whereas many customers have a precise idea of what they would like
to buy at an online shop, they are often unaware as to how the word
is spelled. And yet, even when they do know, time and again little
errors creep in when keywords are entered, such as "digtial camera"
instead of "digital camera". Often the outcome is the exasperating:
"Your search gave 0 results". And even with the best will in the
world, a shopper who finds nothing can't buy anything, even if the
shop's stockrooms are full of examples of the desired product. This
is just where the intelligent search comes in: FACT-Finder imitates
how humans think and thus quickly directs customers to the product
they want. This feature is already applied centrally in more than 200
web shops across Germany and has been responsible for a clear rise in
the conversion rate. This feature will be pre-installed into the
Enfinity-Suite 6.2 as of spring 2007.

"We are pleased to have sealed a strategic partnership with the
German market leader for search and navigation technologies and
pledge that this cooperation will create synergy effects directly
benefiting our customers", explains Ralf Männlein, Sales and
Marketing Manager at Intershop (www.intershop.de). The Intershop
Enfinity Suite 6 is a complete modular suite of products offering six
specialized function models. All online business channels can be
centrally controlled from a single platform. FACT-Finder's
integration ensures further competitive advantages for both
companies. Enfinity-Suite users will benefit from the integrated
search tool's configuration and maintenance, as well as from the
expert support of both of these e-commerce specialists.

Originaltext: FACT-Finder
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Press contact:
Dr Burkhard Schäfer, www.fact-finder.de, telephone:
+49(0)7231-1259731, burkhard.schaefer@omikron.net