euro adhoc: Betbull plc / Strategic management decisions / Betbull awarded betting licences in Italy

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03.01.2007

Betbull awarded betting licences in Italy Betbull Plc ("Betbull")
announces that it has been awarded four new betting licences
following the recently completed tender process organised by the
Italian authorities. Overall four licenses were awarded in the cities
of Milano and Como covering a full betting unit and a betting outlet
(shop in shop unit) each. Betting units will be retail units
dedicated to the purpose of Sports betting whilst betting outlets
will be ‘shop in shop’ operations where a Betbull horse betting
service will be offered as an additional product to the core
business. Betbull`s strategy is to establish a presence in the
Italian retail betting market whilst carefully evaluating the
potential for further growth. Commenting on today’s announcement
Simon Bold, Director of Betbull, said: "We are happy with the result
of the tender process and look forward to establishing a foothold in
the Italian retail betting market. We will cautiously seek to expand
our interests as the environment settles down and a clear value
emerges for the licences that have been awarded. We believe there
will be opportunities to cost effectively add significant numbers of
retail units in the future."

ENDS -
Contact
David De Marco, Group Finance Director

Phone +356 21480131
Fax +356 21480132

Please note the new address:

Betbull Plc
Tower 42, Level 23/Pillsbury
25 Old Broad Street
London EC2N 1HQ
United Kingdom

This communication can be downloaded from the website
www.betbullplc.com.

About Betbull Betbull's goal is to establish itself as one of the
leading Continental European retail bookmakers. The Betbull group
holds bookmaking licences in the UK, Austria, Malta and horse betting
licences in select districts of Germany and Spain.

The high caliber management team (Simon Bold, David De Marco,
Alexander Leip, and Günter Schmid) has a strong track record in the
betting industry with relevant bookmaking experience and know-how
including sector specific M&A expertise.

Betbull has been listed on the Vienna Stock Exchange since October
2004 ("BETB", "BETB.VI").

For further details please refer to the website www.betbullplc.com.

end of announcement euro adhoc 03.01.2007 16:30:00
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ots Originaltext: betbull - The European Betting Exchange Plc.
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:
Betbull plc
Catriona Macniven
Investor Relations
Tel.: +350 77331
e-Mail: c.macniven@betbull.com

Branche: Casinos & Gambling
ISIN: AT0000615331
WKN: A0DKM0
Börsen: Wiener Börse AG / stock market