comScore Reveals U.K. Top Sites and Web Site Visitation Trends for December

London (ots/PRNewswire) -

comScore Networks, a leader in measuring the digital age, today
revealed the top U.K. Internet properties for December based on data
collected through its comScore World Metrix audience ratings service.
Switching places once again with Microsoft Sites, Google Sites
narrowly assumed the Number One position in December with 25.8
million visitors (just 30,000 more than Microsoft).

Top 20 Online Properties by U.K. Unique Visitors, Age 15+
December 2006
Total U.K. - Home and Work Locations(i)
Source: comScore World Metrix
Nov.-06 Dec.-06 Percentage
(000) (000) Change
Total U.K. Internet Audience,
Age 15+ 29,498 29,788 1%
Google Sites 24,911 25,751 3%
Microsoft Sites 24,976 25,721 3%
eBay 20,686 20,921 1%
Yahoo! Sites 19,862 20,171 2%
BBC Sites 16,386 16,665 2%
Amazon Sites 13,648 14,481 6%
Time Warner Network 12,977 13,878 7%
Ask Network 11,790 12,116 3%
Fox Interactive Media 10,005 10,434 4%
Home Retail Group (formerly GUS) 8,652 9,883 14%
British Sky Broadcasting (BSkyB) 7,759 9,459 22%
Apple Computer, Inc. 7,984 9,370 17%
Wikipedia Sites 9,297 9,007 -3%
CNET Networks 7,298 7,978 9%
Tesco Stores 7,459 7,327 -2%
Dixons Stores Group 5,393 7,250 34%
DMGT 7,420 6,850 -8%
France Telecom 7,149 6,699 -6%
Virgin Group 5,807 6,336 9%
NTL 6,376 6,260 -2%
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.

"Google and Microsoft continue to be locked in a battle for top of
the table - in a virtual tie over the past three months," said Bob
Ivins, managing director of comScore Europe. "Online retailers
benefited from increased browsing and buying as consumers went online
to do more of their holiday shopping than ever before. Online
retailers like Dixons and Home Retail Group (Argus) posted the
strongest gains among top U.K. sites."

Holiday Season Continued to Draw Online Shoppers to Retail Sites

Once again, retail sites dominated the list of top 20 gaining
sites in the U.K., representing more than half of the list in
December. In fact, the top 3 gainers were shopping sites, led by Dell
with 3.9 million visitors (a 52-percent gain due largely to traffic
to Entertainthenation.com, part of the Dell property), Game.co.uk
with 2.2 million visitors (a 35-percent increase), and Dixons Stores
Group with 7.3 million visitors (a 34-percent increase), reappearing
on the list of top gainers for the second month in a row and ranking
Number 16 in the most-visited site list.

Shopping sites that appeared on the list for three straight months
include HMV with 4 million visitors (a 23-percent increase), Play.com
Sites with 5.6 million visitors (a 20-percent increase), and Wal-Mart
with 3.3 million visitors (a 14-percent increase), attributable
mostly to ASDA traffic.

Appearing for the second consecutive month on the list of top
gainers, Home Retail Group (formerly GUS) was the 10th most visited
site overall, gaining 14 percent to 9.9 million visitors. Apple
Computer, Inc. was the 12th most visited site overall, gaining 17
percent to 9.4 million visitors.

Royal Mail Group, the Web property used to ship many of the
Christmas gifts bought online, was up 16 percent to 3.7 million
visitors.

Top 20 Gaining Properties by Percentage Change in U.K. Unique Visitors(i)
December vs. November 2006
Total U.K. Visitors, Age 15+ - Home and Work Locations(ii)
Source: comScore World Metrix
Nov.-06 Dec.-06 Percentage
(000) (000) Change
Total U.K. Internet Audience,
Age 15+ 29,498 29,788 1%
Dell 2,560 3,884 52%
GAME.CO.UK 1,610 2,178 35%
Dixons Stores Group 5,393 7,250 34%
Bolt Media 3,570 4,746 33%
AmericanGreetings Property 2,169 2,815 30%
HMV 3,262 4,017 23%
UGO 2,293 2,806 22%
British Sky Broadcasting (BSkyB) 7,759 9,459 22%
Play.com Sites 4,627 5,575 20%
Kingfisher 4,315 5,195 20%
Sony Online 3,279 3,937 20%
LIMEWIRE.COM 2,254 2,654 18%
Apple Computer, Inc. 7,984 9,370 17%
Royal Mail Group 3,156 3,652 16%
NEXT Group 3,528 4,044 15%
Home Retail Group (formerly GUS) 8,652 9,883 14%
Wal-Mart 2,870 3,263 14%
BEBO.COM 5,169 5,847 13%
PICZO.COM 4,020 4,535 13%
Nokia 4,761 5,334 12%
(i) Ranking based on the top 100 U.K. properties in December 2006.
(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.

About comScore World Metrix

comScore World Metrix is the first service to continuously measure
and report online behaviour on a world-wide basis, providing
visitation metrics and demographic characteristics for Web site
audiences around the world. With active representation of countries
that comprise the vast majority of the global Internet population,
World Metrix provides its clients with worldwide Internet population
estimates and harmonized online performance metrics based on a
consistent methodology across all countries. More than 100 clients
subscribe to comScore's World Metrix service, including 8 of the top
10 interactive advertising agencies.

About comScore Networks

comScore Networks is a global leader in measuring the digital age.
This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behaviour,
including online and offline purchasing. comScore panellists also
participate in survey research that captures and integrates their
attitudes and intentions. Through its proprietary technology,
comScore measures what matters across a broad spectrum of behaviour
and attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. comScore services
are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon,
Best Buy, The Newspaper Association of America, Tribune Interactive,
ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States
Postal Service, Merck and Expedia. For more information, please visit
www.comscore.com.

Web site: http://www.comscore.com

ots Originaltext: comScore Networks
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Contact:
Bob Ivins of comScore Networks, Inc., +44-207-189-5545,
bivins@comscore.com