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euro adhoc: Österreichische Post AG / Mergers - Acquisitions - Takeovers / Austrian Post Acquires Direct Marketing Service Provider meiller direct GmbH of Germany

Geschrieben am 10-05-2007


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Disclosure announcement transmitted by euro adhoc. The issuer is responsible
for the content of this announcement.
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10.05.2007

Austrian Post Acquires Direct Marketing Service Provider meiller
direct GmbH of Germany


. Austrian Post acquires 100% of meiller direct GmbH, as at April 1st, 2007,
subject to the approval of anti-trust authorities

. meiller direct is one of the largest direct marketing service providers in
Europe, creating a new area of competence for Austrian Post

. Enterprise value of EUR 60.5m

. With 1,180 employees, meiller direct achieved revenues of about EUR 112m
in 2006, producing 685m documents


Österreichische Post AG (Austrian Post) announces the acquisition of
meiller direct GmbH (to be termed "meiller" hereafter), a 100%
subsidiary of the listed schlott Group. The Management Board and the
Supervisory Board of Austrian Post have already approved the
transaction, which is subject to approval by the responsible
anti-trust authorities.

meiller is one of the largest direct marketing service providers in
Europe. The services provided range from the production of documents
and mailings, dialogue services (e.g. CRM, address management and
response management), as well as the further processing and finishing
of dialogue media (e.g. binding and polywrapping of catalogues).
meiller operates production facilities in Schwandorf (Germany) and
Nyrany (Czech Republic), and is also represented with sales offices
in several Western and Central European markets. Last year, meiller
produced a total of 685m documents, of which 175m were designed for
international delivery. Starting with its initial business focus on
the mail- order business, meiller has succeeded in attracting top
customers from other branches in recent years (e.g. Daimler Chrysler,
E-on/IS).

In the year 2006, meiller achieved revenues of EUR 112m, employing a
total of 1,180 people (business year Oct 2005 - Sep 2006). The
enterprise value of the company as at March 31st, 2007, was
determined to be EUR 60.5m. It was agreed by the parties to the
agreement that the purchase price (enterprise value less net
financial liabilities) would not be disclosed.

"With meiller, we are consistently pursuing our acquisition strategy
along the value added chain. In addition to the recently acquired
company Scanpoint, specialist for the scanning and digitalisation of
documents, meiller complements the service portfolio of Austrian Post
in the field of printing and direct marketing", says Anton Wais,
Chairman of the Management Board of Austrian Post.

"Based on the acquisition of meiller, Austrian Post has emerged as a
full service provider for our customers. National and international
customers of Austrian Post now have access to comprehensive services,
ranging from the production of their mail items (e.g. invoices,
account statements, official letters of notification, policies,
mailings) and delivery to the internal processing of documents (e.g.
digitalisation and response management)", says Walter Hitziger,
Member of the Management Board with responsibility for the Mail
Division and the Parcel & Logistics Division.

In particular, meiller will be able to provide considerable support
to the subsidiaries recently acquired by Austrian Post in the core
countries of Slovakia, Czech Republic, Hungary and Croatia, to assist
them in more effectively penetrating these markets. At the same time,
the transaction opens up significant new sales potential for meiller
in the Central and Eastern European region.

Austrian Post customers with subsidiaries in neighbouring countries
can now take advantage of cross-border services in the fields of
direct marketing and document production by one single provider.

Austrian Post Austrian Post, is Austria's leading provider of postal
and logistics services. Total 2006 revenues amounted to EUR 1,736.7m.
In addition to the delivery of letters, addressed and unaddressed
mail items (Mail Division), the Parcel & Logistics Division is the
most important contributor to Group revenues. The Mail Division and
the Parcel & Logistics Division actively operate in Croatia,
Slovakia, Hungary and Germany through own subsidiaries. The Branch
Network Division provides postal and financial services, and also
markets retail products. Austrian Post has been listed on the Vienna
Stock Exchange since the end of May 2006, and is thus the third
publicly listed postal services provider in Europe.

schlott Group The schlott Group is one of the largest printing
service providers in Europe. With its division schlott Print, schlott
provides all the services required for the production of magazines
and advertising materials, such as newspaper supplements or
catalogues in all desired quantities, from the management of the
printed data to the delivery of the fully processed and finished
products. With over 3,000 employees, modern facilities, just-in-time
logistics and central production planning, schlott ensures the
maximum level of flexibility, reaction time and on-time delivery,
even with tight deadlines.


end of announcement euro adhoc 10.05.2007 17:25:03
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ots Originaltext: Österreichische Post AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:
Further inquiry note:
Austrian Post
Investor Relations:
Harald Hagenauer
Tel.: +43(1)515 51-30401
mailto:harald.hagenauer@post.at

Corporate Communications/Public Relations:
Michael Homola
Tel.: +43(1)515 51-32010
mailto:michael.homola@post.at

Branche: Transport
ISIN: AT0000APOST4
WKN: A0JML5
Index: ATX
Börsen: Wiener Börse AG / stock market


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