Huawei Names Kasenna as Partner in Bringing Video On-Demand to China

Chicago (ots/PRNewswire) -

- Networking systems giant selects Kasenna's PortalTV(TM) as
pivotal component in its go-to-market strategy for video-on-demand;
service provider Chongqing Cable gears up to deliver Kasenna-based
VOD to half million households in mainland China

NXTcomm -- Kasenna, The IPTV Company(TM), today announced that
Huawei Technologies Co., Ltd. ("Huawei") has selected Kasenna's
PortalTV product suite and its MediaBase XMP(TM) VOD server as the
core component of a fully integrated video-on-demand service to be
rolled out to cable customers initially in China and then across the
world. Currently serving 31 of the world's top 50 telecommunications
service providers, Huawei will first bring the Kasenna-based service
to leading Asian operator Chongqing Cable, which plans to deliver
video-on-demand to 500,000 cable customers in mainland China. The
Kasenna-Huawei alliance represents the first-ever, end-to-end,
operator-validated solution for Portal TV to be made available
anywhere in Asia.

According to the industry analyst firm InStat, China's IPTV
subscriber base alone will grow to 6.3 million by 2010, up from
240,000 in 2005 - representing a compound annual growth rate of over
92%. China has over 115 million are cable TV households, and is
pushing cable TV digitization. The goal is to have all households in
China on digital technology by 2015. As of today, there were 4M
households who have migrated from Analog to Digital TV-ready.

PortalTV(TM) combines a web services-based IPTV middleware called
LivingRoom(TM) 2.0 which gives operators flexibility to make more
rapid programming changes, and MediaBase(TM) 8.2, the industry's most
widely deployed video server software.

MediaBase XMP(TM) is Kasenna's flagship video delivery software
that manages the video content for delivery, turning affordable
off-the-shelf Linux/Intel servers from leading server vendors into
scalable high-performance video-delivery platforms. The highly
scalable architecture is designed to match the subscriber growth and
protects the carrier's and service provider's investments. A
multi-format, multi-network and multi-client video server, MediaBase
XMP is deployed more widely than any other IP video server in the
industry and provides a cost effective, scalable and reliable way to
deliver VOD, network PVR, StartOver TV, Pay-per-view and more.

"Huawei's CableTV product solutions leverage the company's years
of carrier expertise helping today's service providers deliver high
quality interactive digital TV services to the home as well as
provide them with proven "end-to-end" partner solutions like
Kasenna's PortalTV(TM) product suite to ease their Digital Cable TV
deployment needs," said Johnsheen Zhang, Vice President of the
Digital Media Group, Huawei,. "Kasenna's proven track record and
leading technology give Service Providers the assurance that they
would have amore cost-effective and reduced risk deployment
strategy."

"We're gratified to partner with Huawei at this pivotal point in
its evolution as the first Asian networking systems developer to
deliver a fully tested, independently validated VOD architecture
along with Huawei's comprehensive Digital Cable solution," said Vivek
Pendharkar, CEO of Kasenna. "By 2011 it is projected that operators
serving the Asia Pacific region will reach 39 million IPTV-ready
subscribers, accounting for US $8.1 billion in revenue. Huawei is on
the leading edge of the delivery infrastructure for digital
television services, and also a critical partner in Kasenna's success
in the global marketplace."

"China is in transition from its worldwide cost leadership to a
global innovation powerhouse. The introduction of the industry's most
advanced VOD to the Asia-Pacific comes at a critical time, as the
world's telecommunications operators seek technologies to implement
full-featured triple-play offerings of voice, data and video" stated
Raymond Hsu, VP of Asia Pacific and MD for Kasenna's China Office.
"Kasenna's Open, standards-based, carrier-class solutions will be
keys to the success of operators such as Chongqing Cable as it begins
large-scale rollouts of VOD - the video component of triple play
services" added Hsu.

About Kasenna

Kasenna, The IPTV Company, is a leading provider of
video-on-demand (VOD) content and MPEG-4-ready IPTV applications for
triple-play services over broadband networks. The fully integrated
Kasenna PortalTV(TM) solution enables telecom service providers,
cable operators, and others to generate additional revenue, increase
profits, and raise customer satisfaction by delivering advanced
television services. Proven through dozens of global deployments,
Kasenna's patented software technology is built on open standards,
enabling providers to easily customize services and the viewer
experience. Through its ViewNow subsidiary, Kasenna offers the
industry's only turnkey IPTV solution that includes scalable IP video
infrastructure, subscriber applications, and VOD programming. Kasenna
is a privately held company with headquarters in Sunnyvale,
California, and office locations worldwide. For more information,
please visit www.kasenna.com.

About Huawei Technologies Co., Ltd.

Huawei Technologies Co., Ltd. ("Huawei") is a leader in providing
next generation telecommunications network solutions for operators
around the world. The company is dedicated to providing innovative
and customized products, services and solutions to create long-term
value and potential growth for its customers. Huawei's products and
solutions are deployed in over 100 countries and serve 28 of the
world's top 50 operators, as well as over one billion users
worldwide. For more information, please visit www.huawei.com

(C) 2007 Kasenna Inc. Kasenna, MediaBase, and The IPTV Company are
trademarks of Kasenna, Inc. All other brands, products, or service
names are or may be trademarks or service marks of their respective
owners.

Web site: http://www.kasenna.com
http://www.huawei.com

ots Originaltext: Kasenna
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Allan Linden, Sr. Director Marketing Communications of Kasenna Inc.,
+1-650-943-8813, PR@kasenna.com